funnel-audit

funnel-audit is a skill for Claude Code from coleschaffer/copywritingskills-rmbc. It costs 32 tokens per session (1,915 once invoked), scanned A, original, MIT.

A review tool for examining a direct-to-consumer sales funnel, the sequence from traffic through purchase and follow-up.

In plain words
What is it for?
Use it to assess traffic, landing pages, orders, upsells, thank-you pages, and emails, then produce a score, three main problems, and a prioritized fix list.
Why use it?
It identifies where potential customers drop out and ranks suggested fixes by likely effect on sales. It can use funnel details, a URL, and existing performance figures.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter. Also seen: model in frontmatter.

Part of the rmbc-skills plugin — 42 skills shipped together

Good fit Use it to assess traffic, landing pages, orders, upsells, thank-you pages, and emails, then produce a score, three main problems, and a prioritized fix list.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/coleschaffer/copywritingskills-rmbc/funnel-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add coleschaffer/copywritingskills-rmbc --skill funnel-audit
Clone the repo
git clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbc

Made for: Claude Code.

Or install rmbc-skills, the plugin that ships this one along with the rest of its 42 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for funnel-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/funnel-audit/github.svg)](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/funnel-audit)
Your own site
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/funnel-audit"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/funnel-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for funnel-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/funnel-audit"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/funnel-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 32 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,915 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00032 $0.01915
Opus 5 $0.00016 $0.00958
Sonnet 5 $0.00006 $0.00383
Haiku 4.5 $0.00003 $0.00192

Measured 10d ago against content hash 45d190dcd2c2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

funnel-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/funnel-audit/SKILL.md · 167 lines

How it starts

The opening of the file, as written. The whole thing — 167 lines — stays where its author put it; the contents beside it link to each section on GitHub.

funnel-audit

Purpose

Audit an existing DTC sales funnel against RMBC methodology and CRO best practices. Every funnel leaks revenue somewhere — the question is where and how much. This skill evaluates each step in the funnel (traffic → landing → order → upsell → thank you → email) with per-step scoring across five dimensions. Output: a funnel health score (0-100), identification of the top 3 conversion leaks, and a prioritized fix matrix ranked by revenue impact.

Inputs

Input Required Description
funnel_description Yes Detailed description of each funnel step — pages, copy approach, offers, flow
funnel_type Yes One of: tripwire, webinar, vsl, quiz, free_plus_shipping, other
funnel_url No Live URL to audit (if available — describe what you observe at each step)
current_metrics No Existing performance data: conversion rates per step, AOV, CPA, ROAS, traffic volume

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. Funnel auditing applies RMBC as a diagnostic lens — Research quality determines whether copy speaks to the right audience, Mechanism consistency determines whether the "why" threads through every page, Brief alignment determines whether each page has a clear strategic job, Copy execution determines whether the words convert.

Step 2 — Map the Funnel Steps

Identify every step in the funnel and classify it:

Step Type Examples
Traffic Entry point Ad, organic post, email, referral
Pre-sell Warm-up Advertorial, quiz, webinar
Landing Core offer Sales page, VSL page, product page
Order Checkout Order form, cart, payment page
Upsell Post-purchase OTO page, bump offer, cross-sell
Thank You Confirmation Order confirmation, next steps
Email Follow-up Welcome sequence, onboarding, ascension

If a step is missing from the funnel, flag it as a structural gap.

Read the full file on GitHub · 167 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 167 lines · 32 tokens per session scan A 45d190dcd2c2

Subscribe to this mod's changes

funnel-audit is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 32 tokens to every session and 1,915 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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