lander-copy

lander-copy is a skill for Claude Code from coleschaffer/copywritingskills-rmbc. It costs 28 tokens per session (1,675 once invoked), scanned A, original, MIT.

A landing-page copy skill that lays out the words and sections for a sales page, including pricing, proof, guarantees, FAQs, and calls to action. It is designed for phone visitors and uses RMBC, a framework for structuring persuasive direct-response pages.

In plain words
What is it for?
Use it to draft complete copy for product landing pages, including the headline, benefits, pricing presentation, testimonials, guarantee, FAQ, and calls to action.
Why use it?
It removes the need to plan a sales page from scratch or guess which sections to include. It also helps adapt the page to the audience, price, product, and traffic source.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter. Also seen: model in frontmatter.

Part of the rmbc-skills plugin — 42 skills shipped together

Good fit Use it to draft complete copy for product landing pages, including the headline, benefits, pricing presentation, testimonials, guarantee, FAQ, and calls to action.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/coleschaffer/copywritingskills-rmbc/lander-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add coleschaffer/copywritingskills-rmbc --skill lander-copy
Clone the repo
git clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbc

Made for: Claude Code.

Or install rmbc-skills, the plugin that ships this one along with the rest of its 42 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for lander-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/lander-copy/github.svg)](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/lander-copy)
Your own site
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/lander-copy"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/lander-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for lander-copy

Your own site · 80×15
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/lander-copy"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/lander-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 28 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,675 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00028 $0.01675
Opus 5 $0.00014 $0.00838
Sonnet 5 $0.00006 $0.00335
Haiku 4.5 $0.00003 $0.00168

Measured 10d ago against content hash d7e4021b0055, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

lander-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/lander-copy/SKILL.md · 160 lines

How it starts

The opening of the file, as written. The whole thing — 160 lines — stays where its author put it; the contents beside it link to each section on GitHub.

lander-copy

Purpose

Generate complete landing page copy structured around RMBC principles. Landing pages are where traffic converts — every element must earn its place. Mobile-first is non-negotiable: 80-90% of DTC traffic arrives on phones. This skill outputs full page copy with section-by-section structure, ready for a designer or page builder. Enforces value-comparison pricing (anchor high, reveal real price as contrast) and includes all conversion elements: social proof, guarantee, FAQ, and multiple CTAs.

Inputs

Input Required Description
product_description Yes What the product is, what it does, key features/ingredients/components
target_audience Yes Who the prospect is — demographics, pain points, desires, sophistication level
price_point Yes Product price, payment plans, and any discounts
traffic_source Yes Where traffic comes from: paid_social, native, search, email, organic
key_mechanism Yes The product's unique mechanism (output from /mechanism-ideation)
guarantee No Money-back guarantee details (default: assume 60-day guarantee)
proof_points No Testimonials, reviews, clinical data, media mentions
page_type No One of: long_form (full sales page), short_form (squeeze/lead gen), hybrid (default: long_form)

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. Landing pages deploy RMBC in a scrollable format — each section maps to a phase: Research informs audience targeting and proof selection, Mechanism drives the core value proposition, Brief structures the page architecture, Copy executes each section.

Step 2 — Define Page Architecture

Map sections based on page_type:

Long Form (Full Sales Page)
Section Mobile Screens Purpose
Hero 1 Headline + subhead + CTA + hero image
Problem 1-2 Agitate pain, build urgency
Failed Solutions 1 Disqualify alternatives
Mechanism Reveal 2-3 Introduce unique mechanism with visual
Features → Benefits 2-3 Translate features into outcomes
Social Proof Block 1 1-2 Testimonials or case studies
Value Stack 1-2 List everything they get with anchor pricing
Price Reveal 1 Contrast anchor vs actual price
Guarantee 1 Risk reversal
Social Proof Block 2 1 Additional proof (different type from Block 1)
FAQ 1-2 Handle remaining objections
Final CTA 1 Restate offer, guarantee, urgency

Read the full file on GitHub · 160 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 160 lines · 28 tokens per session scan A d7e4021b0055

Subscribe to this mod's changes

lander-copy is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 28 tokens to every session and 1,675 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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