copywriting

A guide for writing or improving marketing text for pages such as homepages, landing pages, pricing pages, feature pages, and product pages. It focuses on clear wording that helps readers understand the offer and take the intended action.

In plain words
What is it for?
Use it to create or revise headlines, page sections, product explanations, calls to action, and other marketing copy.
Why use it?
It helps replace vague or unfocused page text with copy matched to the audience, page purpose, problem, objections, and desired action.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/compozy/skeeper/copywriting
Any agent
npx skills add compozy/skeeper --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/compozy/skeeper

Made for: Claude Code, Codex.

Per session 92 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,652 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 88% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00092 $0.01652
Opus 5 $0.00046 $0.00826
Sonnet 5 $0.00018 $0.00330
Haiku 4.5 $0.00009 $0.00165

Measured 2d ago against content hash 19abe3467674, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

88% identical to copywriting — 73 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.agents/skills/copywriting/SKILL.md · 288 lines

How it starts

The opening of the file, as written. The whole thing — 288 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting

You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.

Before Writing

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Page Purpose

  • What type of page? (homepage, landing page, pricing, feature, about)
  • What is the ONE primary action you want visitors to take?

2. Audience

  • Who is the ideal customer?
  • What problem are they trying to solve?
  • What objections or hesitations do they have?
  • What language do they use to describe their problem?

3. Product/Offer

  • What are you selling or offering?
  • What makes it different from alternatives?
  • What's the key transformation or outcome?
  • Any proof points (numbers, testimonials, case studies)?

4. Context

  • Where is traffic coming from? (ads, organic, email)
  • What do visitors already know before arriving?

Copywriting Principles

Clarity Over Cleverness

If you have to choose between clear and creative, choose clear.

Benefits Over Features

Features: What it does. Benefits: What that means for the customer.

Specificity Over Vagueness

  • Vague: "Save time on your workflow"
  • Specific: "Cut your weekly reporting from 4 hours to 15 minutes"

Customer Language Over Company Language

Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets.

One Idea Per Section

Each section should advance one argument. Build a logical flow down the page.


Writing Style Rules

Core Principles

  1. Simple over complex — "Use" not "utilize," "help" not "facilitate"
  2. Specific over vague — Avoid "streamline," "optimize," "innovative"
  3. Active over passive — "We generate reports" not "Reports are generated"
  4. Confident over qualified — Remove "almost," "very," "really"
  5. Show over tell — Describe the outcome instead of using adverbs
  6. Honest over sensational — Never fabricate statistics or testimonials

Read the full file on GitHub · 288 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 288 lines · 92 tokens per session scan A 19abe3467674

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository compozy/skeeper (85 stars, last pushed 3mo ago), licensed MIT. It adds 92 tokens to every session and 1,652 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 88% identical to copywriting, differing in 73 lines, and is treated as a copy.

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