Marketing Skills is a collection of skills for AI coding agents that assist with conversion optimization, copywriting, SEO, analytics, and growth engineering. Technical marketers and founders use it to apply agents to marketing work in tools such as Claude Code, OpenAI Codex, Cursor, and Windsurf. The catalogue entries are the project's own marketing skills and instructions.
Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add coreyhaines31/marketingskills --skill launchgit clone --depth 1 https://github.com/coreyhaines31/marketingskillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/coreyhaines31/marketingskills/launch)<a href="https://agentmods.dev/skills/coreyhaines31/marketingskills/launch"><img src="https://agentmods.dev/badge/skills/coreyhaines31/marketingskills/launch/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/coreyhaines31/marketingskills/launch"><img src="https://agentmods.dev/badge/skills/coreyhaines31/marketingskills/launch.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00153 | $0.03387 |
| Opus 5.5 | $0.00061 | $0.01355 |
| Sonnet 5.5 | $0.00031 | $0.00677 |
| Haiku 4.5 | $0.00015 | $0.00339 |
Grade A, and why
launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 20d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
Copies of this mod
8 near-identical copies found in the catalogue:
- launch — 100% identical, 10 lines differ
- launch — 98% identical, 0 lines differ
- launch-strategy — 94% identical, 55 lines differ
- launch-strategy — 94% identical, 55 lines differ
- launch-strategy — 94% identical, 55 lines differ
- launch-strategy — 94% identical, 55 lines differ
- launch-strategy — 91% identical, 48 lines differ
- launch-strategy — 91% identical, 48 lines differ
How it starts
The opening of the file, as written. The whole thing — 386 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Launch Strategy
You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.
Before Starting
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Core Philosophy
The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.
A strong launch isn't about a single moment. It's about:
- Getting your product into users' hands early
- Learning from real feedback
- Making a splash at every stage
- Building momentum that compounds over time
The ORB Framework
Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels.
Owned Channels
You own the channel (though not the audience). Direct access without algorithms or platform rules.
Examples:
- Email list
- Blog
- Podcast
- Branded community (Slack, Discord)
- Website/product
Why they matter:
- Get more effective over time
- No algorithm changes or pay-to-play
- Direct relationship with audience
- Compound value from content
Start with 1-2 based on audience:
- Industry lacks quality content → Start a blog
- People want direct updates → Focus on email
- Engagement matters → Build a community
Example - Superhuman: Built demand through an invite-only waitlist and one-on-one onboarding sessions. Every new user got a 30-minute live demo. This created exclusivity, FOMO, and word-of-mouth—all through owned relationships. Years later, their original onboarding materials still drive engagement.
Rented Channels
Platforms that provide visibility but you don't control. Algorithms shift, rules change, pay-to-play increases.
What ships with it
3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 20d ago Changed · +3 lines · +16 tokens per session 30537ad3f4b0
- 21d ago Changed · +1 lines · +13 tokens per session 967b7c2b82b5
- 25d ago Changed e68eefca4609
- 1mo ago First seen · 382 lines · 124 tokens per session scan A 1d5f5e6a4caa
launch is a skill published in the GitHub repository coreyhaines31/marketingskills (56,921 stars, last pushed today), licensed MIT. It adds 153 tokens to every session and 3,387 once invoked, about $0.0006 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
marketing-skills
42 marketing agent skills and plugins for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw, and 6 more coding agents. 7 pods: content, SEO, CRO, channels, growth, intelligence, sales. Foundation context + orchestration router. 27 Python tools (stdlib-only).
marketing-skills
42 marketing agent skills and plugins for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw, and 6 more coding agents. 7 pods: content, SEO, CRO, channels, growth, intelligence, sales. Foundation context + orchestration router. 27 Python tools (stdlib-only).
marketing-skills
42 skills e plugins de marketing para agentes Claude Code. 7 pods: conteúdo, SEO, CRO, canais, crescimento, inteligência, vendas. Contexto base + roteador de orquestração. 27 ferramentas Python (somente stdlib).
magazine-web-ppt
For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: approve launch plan, campaign budget, or GTM motion.
html-ppt-zhangzara-coral
OpenDesign's community-growth campaign across GitHub, Discord, and X: the loops, the content calendar, and the pipeline math. Built as a decision-grade marketing & GTM deck for growth team, community lead.
product-launch
Turn new-product information into a launch plan with timeline, channel checklist, press release and FAQ, delivered as a Word document.