app-store-optimization

app-store-optimization is a skill for Claude Code, Codex from cosmicstack-labs/mercury-agent-skills. It costs 24 tokens per session (405 once invoked), scanned A, original, MIT.

A guide to app store optimization, the work of improving an app listing so people can find and install it in the Apple App Store or Google Play. It covers keywords, titles, screenshots, ratings, reviews, and A/B tests.

In plain words
What is it for?
Use it to research keywords, write store metadata, plan screenshots, improve review prompts, and test listing changes.
Why use it?
It helps address poor search visibility and low conversion from store-page visitors to installs.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to research keywords, write store metadata, plan screenshots, improve review prompts, and test listing changes.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cosmicstack-labs/mercury-agent-skills/app-store-optimization
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cosmicstack-labs/mercury-agent-skills --skill app-store-optimization
Clone the repo
git clone --depth 1 https://github.com/cosmicstack-labs/mercury-agent-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for app-store-optimization

README.md
[![agentmods](https://agentmods.dev/badge/skills/cosmicstack-labs/mercury-agent-skills/app-store-optimization/github.svg)](https://agentmods.dev/skills/cosmicstack-labs/mercury-agent-skills/app-store-optimization)
Your own site
<a href="https://agentmods.dev/skills/cosmicstack-labs/mercury-agent-skills/app-store-optimization"><img src="https://agentmods.dev/badge/skills/cosmicstack-labs/mercury-agent-skills/app-store-optimization/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for app-store-optimization

Your own site · 80×15
<a href="https://agentmods.dev/skills/cosmicstack-labs/mercury-agent-skills/app-store-optimization"><img src="https://agentmods.dev/badge/skills/cosmicstack-labs/mercury-agent-skills/app-store-optimization.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 24 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 405 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00024 $0.00405
Opus 5 $0.00012 $0.00202
Sonnet 5 $0.00005 $0.00081
Haiku 4.5 $0.00002 $0.00040

Measured 8d ago against content hash 0227bd0145e0, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

app-store-optimization scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

categories/mobile/app-store-optimization/SKILL.md · 48 lines

What it actually says

App Store Optimization (ASO)

Optimize your app's presence on the App Store and Google Play.

Keyword Strategy

Research Process

  1. Brainstorm 50-100 terms users might search
  2. Categorize: Brand, Category, Feature, Competitor
  3. Score each by: Volume × Relevance ÷ Competition
  4. Select top 10-15 for your listing

App Store (iOS)

  • Title gets most weight — front-load primary keyword
  • Subtitle and keyword field get secondary weight
  • 100 characters max in keyword field (no spaces, comma-separated)
  • Don't repeat words already in title/subtitle

Google Play

  • Full title (50 chars) and short description (80 chars) indexed
  • Long description (4000 chars) gets less weight but matters for conversions
  • Include keywords 3-5x naturally in long description

Visual Optimization

Screenshots (critical for conversion)

  • 1st screenshot: Hero — show the core value prop
  • Create a story across 4-6 screenshots
  • Text overlays: 5-7 words max, high contrast
  • A/B test screenshot styles every quarter
  • iPhone 6.7" and iPad sizes required (App Store)

Ratings & Reviews

  • Request review after positive user action (not on launch)
  • iOS: SKStoreReviewController — max 3 prompts per 365 days
  • Reply to all reviews, especially negative ones
  • Fix issues mentioned in poor reviews before next update
Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 48 lines · 24 tokens per session scan A 0227bd0145e0

Subscribe to this mod's changes

app-store-optimization is a skill published in the GitHub repository cosmicstack-labs/mercury-agent-skills (471 stars, last pushed 17d ago), licensed MIT. It adds 24 tokens to every session and 405 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

Other skills, from other repositories

developer-device-platform-basics

Provides guidance and instructions on managing remote devices on Developer Device Platform (DDP). Use when reserving remote Android devices, establishing connection tunnels, checking session status, or extending/cancelling leases. Don't use for iOS or local device/hardware inquiries.

google/skills · 57 tokens

google-mobile-ads-validate

Validates a project's Google Mobile Ads (GMA) SDK integration for iOS, Android, or Unity projects. Use when conducting a full pre-launch audit of an app that integrates GMA SDK or when validating any individual GMA SDK integration checks, such as when validating ad unit IDs and ad formats, SKAdNetwork IDs, mediation…

google/skills · 84 tokens

leanback-to-compose-tv-migration

Provides instructions and architectural patterns for migrating Android TV applications from legacy Leanback UI Toolkit, Android Views, or Support Fragments to Jetpack Compose for TV (androidx.tv). Use this skill for Leanback to Compose migrations, including browse screen, settings screen, authentication screen, login…

android/skills · 151 tokens

wear-compose-m3

Expert guidance for working with Wear OS Compose Material3. Use this skill when creating, updating, or migrating Wear OS projects. This includes the androidx.wear.compose.material3, androidx.wear.compose.foundation, and androidx.wear.compose.navigation3 libraries. Also working with core components such as AppScaffold…

android/skills · 101 tokens

android-intent-security

Best practices for Android Intent security. Use this skill when auditing component configurations in AndroidManifest.xml activities, services, receivers) or source code handling incoming Intents (getIntent, getParcelableExtra) to prevent Intent Redirection and unauthorized access.

android/skills · 53 tokens

edge-to-edge

Use this skill to migrate your Jetpack Compose app to add adaptive edge-to-edge support and troubleshoot common issues. Use this skill to fix UI components (like buttons or lists) that are obscured by or overlapping with the navigation bar or status bar, fix IME insets, and fix system bar legibility.

android/skills · 67 tokens