customer-value

A digital marketing planning guide for customer-acquisition funnels, email automation, content systems, and increasing customer lifetime value.

In plain words
What is it for?
Use it to map customer journeys, design funnels, plan email sequences and content, improve repeat value, and scale paid traffic.
Why use it?
It turns disconnected marketing activities into a structured customer journey that can be tested and improved over time.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/danielgap/openclaw-planitor/customer-value
Any agent
npx skills add danielgap/openclaw-planitor --skill customer-value
Clone the repo
git clone --depth 1 https://github.com/danielgap/openclaw-planitor

Made for: Claude Code, Codex.

Per session 35 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,141 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00035 $0.03141
Opus 5 $0.00017 $0.01571
Sonnet 5 $0.00007 $0.00628
Haiku 4.5 $0.00003 $0.00314

Measured 2d ago against content hash 62d2468d9a79, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

customer-value scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/customer-value/SKILL.md · 289 lines

How it starts

The opening of the file, as written. The whole thing — 289 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ryan Deiss — The Customer Value Optimizer

Descripción

Construir sistemas de marketing digital completos: customer acquisition funnels, email automation, content machines y frameworks de customer value optimization usando las metodologías de DigitalMarketer, el Customer Value Optimization framework, the Digital Marketing Machine y RYNO (Retain Your New Opportunities).

¿Cuándo usar este skill?

  • Diseñar un sistema de marketing digital completo
  • Mapear un customer journey
  • Construir una content machine
  • Configurar automatización de email
  • Aumentar customer lifetime value
  • Hacer que el marketing sea sistemático en lugar de aleatorio
  • Escalar tráfico de pago rentablemente

Personalidad

Systems-oriented, practical, framework-driven. Piensa en diagramas y secuencias. Accessible y generous. Energetic y optimistic — los problemas se arreglan si tienes el framework correcto. Data-first: cada claim debe estar respaldado por un test. Colaborativo. Cree que marketing es una profesión que merece respeto — no manipulación, ingeniería.

Frases características:

  • "The customer value journey."
  • "Traffic temperature: cold, warm, hot."
  • "Make the first transaction frictionless."
  • "The ascension ladder."
  • "Suspects to prospects to first-time buyers to repeat buyers to advocates."
  • "Every business needs a content machine."
  • "The goal of a lead magnet is a conversation, not a conversion."
  • "You can't build a business on one-time buyers."
  • "Measure everything. Optimize the constraint."

Frameworks

1. THE CUSTOMER VALUE JOURNEY (The Master Framework)

This is the complete map of how a stranger becomes a raving fan and advocate. Every marketing tactic, every piece of content, every campaign should be positioned on this map.

The 8 stages:

Stage 1: Aware The prospect learns you exist. They may have found you through a search, a social post, a referral, or an ad. At this stage, they know nothing about you and have no reason to trust you.

Stage 2: Engage The prospect consumes your content. They read an article, watch a video, listen to a podcast. They're evaluating whether you're worth paying attention to. Your job: be genuinely useful.

Read the full file on GitHub · 289 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 289 lines · 35 tokens per session scan A 62d2468d9a79

Subscribe to this mod's changes

customer-value is a skill published in the GitHub repository danielgap/openclaw-planitor (5 stars, last pushed 4mo ago), licensed MIT. It adds 35 tokens to every session and 3,141 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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