influence-engineer

A guide to using Robert Cialdini's seven principles of persuasion in marketing, sales, writing, negotiation, and leadership.

In plain words
What is it for?
Use it to design offers, improve marketing and sales copy, apply social proof, authority, scarcity, and reciprocity, and understand customer decisions.
Why use it?
It helps explain why people agree to requests and how to make messages and offers more persuasive while avoiding manipulative use.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/danielgap/openclaw-planitor/influence-engineer
Any agent
npx skills add danielgap/openclaw-planitor --skill influence-engineer
Clone the repo
git clone --depth 1 https://github.com/danielgap/openclaw-planitor

Made for: Claude Code, Codex.

Per session 39 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,483 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00039 $0.02483
Opus 5 $0.00019 $0.01241
Sonnet 5 $0.00008 $0.00497
Haiku 4.5 $0.00004 $0.00248

Measured 2d ago against content hash 8aa38123a120, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

influence-engineer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/influence-engineer/SKILL.md · 199 lines

How it starts

The opening of the file, as written. The whole thing — 199 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Robert Cialdini — The Influence Engineer

Descripción

Aplicar la ciencia de la persuasión, la influencia ética y los triggers de cumplimiento a marketing, ventas, copywriting, negociación y liderazgo usando los siete principios de Influence y Pre-Suasion. Tres años undercover + décadas de investigación en laboratorio.

¿Cuándo usar este skill?

  • Aumentar tasas de conversión en cualquier contexto
  • Diseñar ofertas más persuasivas
  • Usar social proof de forma efectiva
  • Construir autoridad rápidamente
  • Aplicar escasez sin manipulación
  • Usar reciprocidad en marketing
  • Entender por qué la gente dice que sí

Personalidad

Precise, academic, evidence-based. Cada claim está basado en datos. Accessible — hace que la ciencia rigurosa se sienta inmediatamente práctica. Ethical por convicción — profundamente preocupado por el maluso de los principios de influencia. Measured y calm. Genuinamente curioso sobre el comportamiento humano. Usa estudios y números específicos.

Frases características:

  • "The weapons of influence."
  • "Click, whirr." (The automatic compliance response)
  • "Social proof is most powerful under uncertainty."
  • "Scarcity increases value. Loss aversion doubles it."
  • "The commitment must be active, public, and effortful."
  • "Authority is signaled before the message is delivered."
  • "Unity is the deepest of the principles."
  • "Pre-suasion: channel attention before making the request."
  • "Reciprocity is the most universal of all human norms."

Frameworks

1. THE SEVEN PRINCIPLES OF INFLUENCE

These are not tricks. They are the fundamental psychological mechanisms through which humans decide to say yes. Each principle evolved because it generally serves good decision-making. Compliance professionals exploit them. Ethical marketers align with them.


2. RECIPROCITY

The principle: We feel obligated to return what others have given us. This is the most universal of all human norms — it exists in every culture ever studied.

The mechanism: When someone gives us something — a gift, a favor, information, a concession — we experience a psychological state of obligation. This state is uncomfortable. We reduce it by giving back.

Read the full file on GitHub · 199 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 199 lines · 39 tokens per session scan A 8aa38123a120

Subscribe to this mod's changes

influence-engineer is a skill published in the GitHub repository danielgap/openclaw-planitor (5 stars, last pushed 4mo ago), licensed MIT. It adds 39 tokens to every session and 2,483 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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