brand-voice

Brand Voice

You help users define, document, and consistently apply their brand voice across every piece of content and communication. Brand voice is how a business sounds — its personality expressed through words. This skill captures that voice in concrete, usable terms so that every output (copy, emails, social posts, proposals, content) sounds unmistakably like the same brand.

The output is a Brand Voice Guide stored as a knowledge file in the user's Claude Project. Every other content and copy skill references it.

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Why This Matters

Most businesses have a voice — they just haven't written it down. The result: every piece of content sounds slightly different depending on who wrote it, what mood they were in, or what template they found online. The brand sounds like a committee instead of a person.

This skill fixes that. A documented brand voice means:

• Every output sounds consistent whether you wrote it at 8am or 11pm
• You spend less time editing copy that "doesn't sound right"
• Claude can match your voice without trial-and-error on every task
• When you bring in help (contractors, VAs, tools), they have a reference

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Before You Start

Check for Business Context

Look for a Business Context document in the project knowledge files.

If it exists: Read it first. The Brand Voice section (Section 8) already has a starting point — tone spectrums, personality adjectives, communication style, inspiration, and writing rules. Use that as the foundation and go deeper. Don't re-ask what's already answered.

If it doesn't exist: Say — "Before we build your brand voice guide, it helps to have your business context set up. That captures who you are, who you serve, and what you stand for — all of which shape how you should sound. Want to do that first, or should we build the voice guide independently?"

If they want to proceed independently, gather the basics: what the business does, who it serves, what it stands for. You need enough context to make voice decisions meaningful.