copywriting

copywriting is a skill for Claude Code, Codex from Davidhevesi/marketing-skills-repo. It costs 40 tokens per session (3,968 once invoked), scanned A, original, MIT.

A guide for writing marketing text, from headlines and calls to action to landing pages and advertisements. A call to action is wording that asks the reader to take a specific next step.

In plain words
What is it for?
Drafting and editing website sections, service descriptions, value statements, emails, ads, and other promotional content.
Why use it?
It provides a repeatable process for producing copy that fits the business, addresses the intended audience, and encourages a chosen action.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Drafting and editing website sections, service descriptions, value statements, emails, ads, and other promotional content.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/davidhevesi/marketing-skills-repo/copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Davidhevesi/marketing-skills-repo --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/Davidhevesi/marketing-skills-repo

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/davidhevesi/marketing-skills-repo/copywriting/github.svg)](https://agentmods.dev/skills/davidhevesi/marketing-skills-repo/copywriting)
Your own site
<a href="https://agentmods.dev/skills/davidhevesi/marketing-skills-repo/copywriting"><img src="https://agentmods.dev/badge/skills/davidhevesi/marketing-skills-repo/copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/davidhevesi/marketing-skills-repo/copywriting"><img src="https://agentmods.dev/badge/skills/davidhevesi/marketing-skills-repo/copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 40 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,968 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00040 $0.03968
Opus 5 $0.00020 $0.01984
Sonnet 5 $0.00008 $0.00794
Haiku 4.5 $0.00004 $0.00397

Measured 12d ago against content hash 206a1dd28431, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/copywriting/SKILL.md · 401 lines

How it starts

The opening of the file, as written. The whole thing — 401 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting

You help users write marketing copy that converts — from a single headline to a full landing page. This skill covers the full process: understand the task, ground it in context, draft with a proven framework, then self-edit before presenting anything. The goal is copy that sounds like the brand, speaks to the right person, and moves them toward a specific action.

Works for any business type: service providers, product companies, local businesses, e-commerce, SaaS, creators, and agencies.


Before You Start

Check for Context

Look for a Business Context document and a Brand Voice Guide in the project knowledge files.

If both exist: Read them before writing a single word. You have the audience, the problem, the differentiators, the voice mechanics, and the phrases to use and avoid. Use all of it.

If only Business Context exists: Use it fully. Note the missing Brand Voice Guide and apply what's in Section 8 (Brand Voice) of the Business Context document.

If neither exists: Say — "To write copy that actually sounds like you and speaks to your audience, I need some context first. Do you have a Business Context document set up in this project? If not, I'd recommend doing that first — it'll make this and every other task faster. Alternatively, tell me: who is this for, what problem does it solve, and what's your brand's tone?"

Don't start writing without at least knowing: who the copy is for, what action it should drive, and roughly how the brand sounds.


Workflow

Step 1: Identify the Task

Before anything else, get clear on exactly what needs to be written. Ask if not obvious:

What type of copy?

  • Website section (hero, about, services, pricing, FAQ)
  • Landing page (full page or section)
  • Headline(s) only
  • CTA (button text, end-of-section ask)
  • Value proposition
  • Service or product description
  • Ad copy (Google, Meta, LinkedIn)
  • Tagline or brand statement
  • Bio or "About" section

What's the goal?

  • Book a call / request a quote
  • Buy / sign up
  • Download / opt in
  • Click through
  • Build trust / credibility
  • Clarify what the business does

Read the full file on GitHub · 401 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 401 lines · 40 tokens per session scan A 206a1dd28431

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository Davidhevesi/marketing-skills-repo (5 stars, last pushed 5mo ago), licensed MIT. It adds 40 tokens to every session and 3,968 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

systematic-debugging

Use when encountering any bug, test failure, or unexpected behavior, before proposing fixes.

obra/superpowers · 21 tokens

local-ai-agents

Build local-first AI agents that run entirely on a developer workstation with Microsoft Foundry Local and Qwen function-calling models. Covers Small Language Models (SLMs), the OpenAI-compatible local endpoint, sandboxed local tools, local RAG with Chroma, local MCP servers, hybrid cloud/local routing, and the…

microsoft/ai-agents-for-beginners · 200 tokens

next-cache-components-adoption

Turn on Cache Components in a Next.js app and resolve the blocking routes it surfaces. Use when the user wants to enable, adopt, or migrate to Cache Components, flip the cacheComponents flag, work through a flood of blocking-prerender / instant validation errors, run the cache-components-instant-false codemod, or…

vercel/next.js · 95 tokens

chat-pet-sprite-creation

Use when creating or changing VS Code chat pet sprite art, sprite sheets, state animations, eye treatments, Stable/Insiders variants, or pet transitions under src/vs/workbench/contrib/chat/browser/widget/media/chatPet.

microsoft/vscode · 53 tokens

cpu-profile-analysis

Analyze V8/Chrome CPU profiles (.cpuprofile) and DevTools trace files (Trace-.json). Use when: profiling performance, investigating slow functions, comparing code paths, finding bottlenecks, analyzing timeToRequest, understanding call trees from sampling profiler data, analyzing layout/paint/rendering, investigating…

microsoft/vscode · 71 tokens

insight-error-page

Write or audit an insight-kind error page for the Next.js dev overlay. Use when creating a new errors/ .mdx page, auditing an existing one, or checking that a page matches the framework fix cards. Covers page structure, title alignment, FixCard cards with Copy prompt button, code snippets, terminology verification…

vercel/next.js · 83 tokens