marketing-psychology

marketing-psychology is a skill for Claude Code, Codex from davila7/claude-code-templates. It costs 79 tokens per session (4,168 once invoked), scanned A, a copy of marketing-psychology, MIT.

A guide to applying psychology, mental models, and behavioral science to marketing. These are ways of understanding how people make decisions and why they may choose to buy.

In plain words
What is it for?
Use it to analyze buying decisions, choose relevant mental models, understand cognitive biases, and design more thoughtful marketing messages and actions.
Why use it?
It helps explain customer behavior instead of relying only on assumptions. It also shows how to apply persuasion principles while considering ethical limits.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to analyze buying decisions, choose relevant mental models, understand cognitive biases, and design more thoughtful marketing messages and actions.

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Install with agentmods
npx agentmods add skills/davila7/claude-code-templates/marketing-psychology
About the project

Claude Code Templates is a command-line tool and catalogue for configuring Anthropic’s Claude Code with agents, commands, settings, hooks, integrations, skills, and project templates. Developers use it to browse and install reusable components for their coding workflows. The catalogue includes many of these Claude Code components.

davila7/claude-code-templates · 30,590 stars · on GitHub · aitmpl.com

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add davila7/claude-code-templates --skill marketing-psychology
Clone the repo
git clone --depth 1 https://github.com/davila7/claude-code-templates

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-psychology

README.md
[![agentmods](https://agentmods.dev/badge/skills/davila7/claude-code-templates/marketing-psychology/github.svg)](https://agentmods.dev/skills/davila7/claude-code-templates/marketing-psychology)
Your own site
<a href="https://agentmods.dev/skills/davila7/claude-code-templates/marketing-psychology"><img src="https://agentmods.dev/badge/skills/davila7/claude-code-templates/marketing-psychology/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-psychology

Your own site · 80×15
<a href="https://agentmods.dev/skills/davila7/claude-code-templates/marketing-psychology"><img src="https://agentmods.dev/badge/skills/davila7/claude-code-templates/marketing-psychology.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 79 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,168 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk pass 15 Feb 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin 83% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00079 $0.04168
Opus 5 $0.00039 $0.02084
Sonnet 5 $0.00016 $0.00834
Haiku 4.5 $0.00008 $0.00417

Measured 8d ago against content hash 793332c9374b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

marketing-psychology scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

83% identical to marketing-psychology — 18 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

cli-tool/components/skills/business-marketing/marketing-psychology/SKILL.md · 452 lines

How it starts

The opening of the file, as written. The whole thing — 452 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Psychology & Mental Models

You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

How to Use This Skill

Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:

  1. Identify which mental models apply to their situation
  2. Explain the psychology behind the model
  3. Provide specific marketing applications
  4. Suggest how to implement ethically

Foundational Thinking Models

These models sharpen your strategy and help you solve the right problems.

First Principles

Break problems down to basic truths and build solutions from there. Instead of copying competitors, ask "why" repeatedly to find root causes. Use the 5 Whys technique to tunnel down to what really matters.

Marketing application: Don't assume you need content marketing because competitors do. Ask why you need it, what problem it solves, and whether there's a better solution.

Jobs to Be Done

People don't buy products—they "hire" them to get a job done. Focus on the outcome customers want, not features.

Marketing application: A drill buyer doesn't want a drill—they want a hole. Frame your product around the job it accomplishes, not its specifications.

Circle of Competence

Know what you're good at and stay within it. Venture outside only with proper learning or expert help.

Marketing application: Don't chase every channel. Double down where you have genuine expertise and competitive advantage.

Inversion

Instead of asking "How do I succeed?", ask "What would guarantee failure?" Then avoid those things.

Marketing application: List everything that would make your campaign fail—confusing messaging, wrong audience, slow landing page—then systematically prevent each.

Occam's Razor

The simplest explanation is usually correct. Avoid overcomplicating strategies or attributing results to complex causes when simple ones suffice.

Read the full file on GitHub · 452 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 452 lines · 79 tokens per session scan A 793332c9374b

Subscribe to this mod's changes

marketing-psychology is a skill published in the GitHub repository davila7/claude-code-templates (30,590 stars, last pushed yesterday), licensed MIT. It adds 79 tokens to every session and 4,168 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 83% identical to marketing-psychology, differing in 18 lines, and is treated as a copy.

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