email-marketing

email-marketing is a skill for Claude Code from dazz/kostja94-marketing-skills. It costs 89 tokens per session (1,418 once invoked), scanned A, a copy of email-marketing, MIT.

A guide for planning email marketing, including promotional email campaigns and ongoing newsletters. It covers message types, delivery safeguards such as SPF, DKIM, and DMARC, and connections with search-friendly content.

In plain words
What is it for?
Planning onboarding emails, promotions, announcements, newsletters, automated campaigns, and email content strategies for AI or SaaS products.
Why use it?
It helps plan emails around a clear goal while reducing the risk that messages are rejected or marked as spam. It also distinguishes sales-focused campaigns from newsletters that build an ongoing relationship.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 56 skills shipped together

Good fit Planning onboarding emails, promotions, announcements, newsletters, automated campaigns, and email content strategies for AI or SaaS products.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/dazz/kostja94-marketing-skills/email-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add dazz/kostja94-marketing-skills --skill email-marketing
Clone the repo
git clone --depth 1 https://github.com/dazz/kostja94-marketing-skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 56 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for email-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/dazz/kostja94-marketing-skills/email-marketing/github.svg)](https://agentmods.dev/skills/dazz/kostja94-marketing-skills/email-marketing)
Your own site
<a href="https://agentmods.dev/skills/dazz/kostja94-marketing-skills/email-marketing"><img src="https://agentmods.dev/badge/skills/dazz/kostja94-marketing-skills/email-marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for email-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/dazz/kostja94-marketing-skills/email-marketing"><img src="https://agentmods.dev/badge/skills/dazz/kostja94-marketing-skills/email-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 89 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,418 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00089 $0.01418
Opus 5 $0.00044 $0.00709
Sonnet 5 $0.00018 $0.00284
Haiku 4.5 $0.00009 $0.00142

Measured 12d ago against content hash a5d4c597afec, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

email-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to email-marketing — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/channels/owned/email-marketing/SKILL.md · 124 lines

How it starts

The opening of the file, as written. The whole thing — 124 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Channels: Email Marketing

Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for audience and content strategy. See content-marketing for content types and formats across channels.

Identify:

  1. Goal: Retention, conversion, brand reach, or SEO synergy
  2. Content mix: Onboarding, campaign, announcement, features, newsletter
  3. List size: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance

EDM vs Newsletter

Type Purpose Use
EDM Direct marketing; conversion-focused Promotions, campaigns, announcements; bulk sends
Newsletter Ongoing value; relationship Industry insights, curated articles; regular cadence

Combine both: EDM for push; Newsletter for nurture. Cover different stages and goals.

Five Content Types

Type Use
Onboarding Welcome + first-use guidance; 5-7 day sequence; behavior-triggered; drive "Aha!" moment
Campaign Promotions, limited-time; conversion or participation
Announcement Product launch, major update; one-time important notice
Features update New features, improvements; help users adopt
Blog/Newsletter Curated articles, industry insights; sustained touch

User Best Practices

Practice Guideline
Personalization Segment by behavior, source, stage; boosts open/click
Timing New users: dense; existing: controlled pace; behavior-triggered > calendar-only
Welcome series Send soon after signup; 5-7 emails over days; guide first key action
Unsubscribe One-click required (Gmail/Yahoo); honor within 48h; clear entry
Complaint rate Keep below 0.3%; list hygiene critical

Read the full file on GitHub · 124 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 124 lines · 89 tokens per session scan A a5d4c597afec

Subscribe to this mod's changes

email-marketing is a skill published in the GitHub repository dazz/kostja94-marketing-skills (2 stars, last pushed 2mo ago), licensed MIT. It adds 89 tokens to every session and 1,418 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to email-marketing, differing in 0 lines, and is treated as a copy.

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