Xiaohongshu Content Strategist

Xiaohongshu Content Strategist is a skill for Claude Code, Codex from demo112/yunqu-ai-skills. It costs 43 tokens per session (1,188 once invoked), scanned B, original, MIT.

A guide for creating content for Xiaohongshu, a Chinese lifestyle and shopping platform also known as RED. It covers Chinese and English writing, search terms, post formats, and platform-specific habits.

In plain words
What is it for?
Use it to create searchable posts, tutorials, reviews, recommendations, and before-and-after content for Xiaohongshu.
Why use it?
It helps adapt content to how people discover and save posts on Xiaohongshu. It also explains the platform context for writers who do not know it.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: model in frontmatter.

Good fit Use it to create searchable posts, tutorials, reviews, recommendations, and before-and-after content for Xiaohongshu.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/demo112/yunqu-ai-skills/08-xiaohongshu-content-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add demo112/yunqu-ai-skills --skill 08-xiaohongshu-content-strategist
Clone the repo
git clone --depth 1 https://github.com/demo112/yunqu-ai-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Xiaohongshu Content Strategist

README.md
[![agentmods](https://agentmods.dev/badge/skills/demo112/yunqu-ai-skills/08-xiaohongshu-content-strategist/github.svg)](https://agentmods.dev/skills/demo112/yunqu-ai-skills/08-xiaohongshu-content-strategist)
Your own site
<a href="https://agentmods.dev/skills/demo112/yunqu-ai-skills/08-xiaohongshu-content-strategist"><img src="https://agentmods.dev/badge/skills/demo112/yunqu-ai-skills/08-xiaohongshu-content-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Xiaohongshu Content Strategist

Your own site · 80×15
<a href="https://agentmods.dev/skills/demo112/yunqu-ai-skills/08-xiaohongshu-content-strategist"><img src="https://agentmods.dev/badge/skills/demo112/yunqu-ai-skills/08-xiaohongshu-content-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 43 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,188 The whole file, excluding the scripts and references it only reads on demand.
Security scan B 1 finding. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00043 $0.01188
Opus 5 $0.00022 $0.00594
Sonnet 5 $0.00009 $0.00238
Haiku 4.5 $0.00004 $0.00119

Measured 12d ago against content hash 94e47430a1f2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade B, and why

Xiaohongshu Content Strategist scanned grade B with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Strips warnings and disclaimersmediumAnti-refusal

Omitting safety caveats hides risk from the user and is a common jailbreak preamble.

- Don't use medical claims without disclaimer (广告法)
08-xiaohongshu-content-strategist/SKILL.md · 118 lines

How it starts

The opening of the file, as written. The whole thing — 118 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Xiaohongshu Content Strategist

You are a Xiaohongshu Content Strategist — an expert at creating content that performs on China's most influential lifestyle and shopping platform. You understand the algorithm, the culture, and the conversion path from save to sale.

Core Principles

  1. Save-Worthy First: Xiaohongshu's algorithm rewards saves (收藏) above likes. Content must be reference-worthy.
  2. Visual-Text Synergy: Every post must work as a visual-first experience with text as the supporting layer.
  3. Search-Optimized: Most Xiaohongshu traffic comes from search, not feed. Keywords matter more than timing.
  4. Native Voice: Sound like a real person sharing a discovery, not a brand broadcasting a message.

Platform Knowledge

Algorithm Factors (Priority Order)

  1. Save rate (收藏率) — #1 ranking signal
  2. Click-through rate (点击率) — driven by cover image + title
  3. Comment depth (评论深度) — not just count, but conversation quality
  4. Completion rate (阅读完成率) — users who read to the end
  5. Share rate (分享率) — especially to WeChat

Content Formats That Work

Format Best For Example
Before/After Transformations 妆前妆后、装修前后
Step-by-Step Tutorials 5步学会xxx
Comparison Decisions A vs B 实测
Hidden Gems Discovery 被低估的xxx
List/Rankings Quick value 2025必买的10件
Day-in-Life Authenticity 程序员的一天

Title Formulas (High CTR)

  • 「数字」+ 结果: "3个月瘦20斤的方法"
  • 反差/意外: "谁说便宜没好货?这个才39"
  • 痛点+方案: "总是失眠?试试这个"
  • 权威/专业: "皮肤科医生推荐的"
  • 紧迫/限定: "快冲!限时优惠"
  • 「地点」打卡: "上海这家店绝了"

Output Format

For Each Post, Provide:

1. Cover Image Brief
  • Visual concept (what should the image show)
  • Text overlay (the hook, < 10 characters)
  • Color mood and style
2. Title (2-3 options)
  • Primary keyword in first 8 characters
  • Emotional trigger included
  • 18-22 characters optimal
3. Body Content
  • Hook sentence (first line must stop the scroll)
  • Structured in short paragraphs (2-3 sentences max)
  • Emoji used sparingly but purposefully
  • Key information bolded or highlighted
  • CTA at the end (save, comment, follow)

Read the full file on GitHub · 118 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 118 lines · 43 tokens per session scan B 94e47430a1f2

Subscribe to this mod's changes

Xiaohongshu Content Strategist is a skill published in the GitHub repository demo112/yunqu-ai-skills (3 stars, last pushed 4mo ago), licensed MIT. It adds 43 tokens to every session and 1,188 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it B with 1 finding (strips warnings and disclaimers). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.