copywriting

copywriting is a skill for Claude Code, Codex from dp-archive/archive. It costs 69 tokens per session (1,878 once invoked), scanned A, original, Apache-2.0.

A copywriting guide for producing short brand text under specific wording, length, structure, and voice constraints. It covers items such as taglines, brand statements, social-media bios, and manifestos.

In plain words
What is it for?
Use it to write or check taglines, brand voice materials, business-card text, social profiles, cover text, and other tightly constrained marketing copy.
Why use it?
It helps turn a general writing request into copy that fits the exact space and purpose. For example, it sets rules for keeping taglines to three to five words and leaving out the brand name.

Skill for Claude CodeCodex

About the project

Skill Compose is an open-source platform for building and running AI agents that use modular skills. It is intended for creating skill-powered agents without workflow graphs or a command-line interface, and the catalogue skills are examples of those agent capabilities.

dp-archive/archive · 1,106 stars · on GitHub

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/dp-archive/archive/copywriting
Any agent
npx skills add dp-archive/archive --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/dp-archive/archive

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/dp-archive/archive/copywriting.svg)](https://agentmods.dev/skills/dp-archive/archive/copywriting)
Your own site
<a href="https://agentmods.dev/skills/dp-archive/archive/copywriting"><img src="https://agentmods.dev/badge/skills/dp-archive/archive/copywriting.svg" alt="Measured on agentmods" height="20"></a>
Per session 69 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,878 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00069 $0.01878
Opus 5 $0.00034 $0.00939
Sonnet 5 $0.00014 $0.00376
Haiku 4.5 $0.00007 $0.00188

Measured 5d ago against content hash 4eaad875838c, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

seed_skills/copywriting/SKILL.md · 196 lines

How it starts

The opening of the file, as written. The whole thing — 196 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Copywriting Constraints

A lightweight constraint reference for brand copy. The LLM already knows how to write — this skill provides the specific limits, structures, and rules that turn generic copy into brand-precise copy.


TAGLINE RULES

A tagline is the single most compressed expression of a brand. It appears on logos, business cards, social covers, and packaging.

Structure

  • Length: 3-5 words maximum. No exceptions.
  • No period at the end (taglines are not sentences).
  • No brand name in the tagline (it appears alongside, not inside).

Approved Patterns

Pattern Example When to Use
Imperative verb "Think Different" Action-oriented brands
Statement "Beauty Outside. Beast Inside." Dual-nature positioning
Noun phrase "The Ultimate Driving Machine" Category ownership
Question "What's in Your Wallet?" Engagement / curiosity

Memorability Test

Before finalizing, check:

  1. Can you say it in one breath without pausing?
  2. Does it sound natural spoken aloud, not just on paper?
  3. Does it work without context — would someone understand the vibe even without seeing the brand?

Avoid

  • Generic superlatives ("The Best", "World-Class", "Premium")
  • Puns that require explanation
  • Industry jargon the target audience wouldn't use casually
  • More than one clause or conjunction

BRAND VOICE SPECTRUM

Define the brand voice along four axes. Each axis is a continuum — pick a position for the brand.

Axis Left Pole Right Pole What It Governs
Formality Formal Casual Vocabulary, contractions, sentence structure
Tone Serious Playful Humor, metaphor, punctuation style
Complexity Technical Accessible Jargon level, explanation depth
Energy Reserved Bold Exclamation, caps, directness

Example Voice Profile

Brand: Aether Coffee
Formality:  ████████░░  (8/10 — leans formal, no slang)
Tone:       ███░░░░░░░  (3/10 — mostly serious, quiet confidence)
Complexity: ██░░░░░░░░  (2/10 — very accessible, no jargon)
Energy:     █████░░░░░  (5/10 — balanced, neither loud nor whispered)

Voice summary: Calm authority. Speaks like a knowledgeable barista
who respects your time — precise, unhurried, no fluff.

Read the full file on GitHub · 196 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 196 lines · 69 tokens per session scan A 4eaad875838c

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository dp-archive/archive (1,106 stars, last pushed 6mo ago), licensed Apache-2.0. It adds 69 tokens to every session and 1,878 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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