Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx agentmods add skills/dv0x/creative-ad-agent/hook-methodologynpx skills add DV0x/creative-ad-agent --skill hook-methodologygit clone --depth 1 https://github.com/DV0x/creative-ad-agentWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/dv0x/creative-ad-agent/hook-methodology)<a href="https://agentmods.dev/skills/dv0x/creative-ad-agent/hook-methodology"><img src="https://agentmods.dev/badge/skills/dv0x/creative-ad-agent/hook-methodology.svg" alt="Measured on agentmods" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5 | $0.00043 | $0.03022 |
| Opus 5 | $0.00022 | $0.01511 |
| Sonnet 5 | $0.00009 | $0.00604 |
| Haiku 4.5 | $0.00004 | $0.00302 |
Grade A, and why
hook-methodology scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 453 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Research-First Hook Methodology
Every hook must be traceable to a specific research element. No invention—only discovery.
Core Philosophy
Research first. Every hook has a SOURCE.
The best hooks aren't constructed from templates.
They're extracted from what the brand has already proven, said, or delivered.
If you can't point to where it came from in the research,
it's invention. Invention is weak. Discovery is strong.
The 10 Hook Types
Before extracting, know what you're looking for:
Attention Hooks (Stop the Scroll)
| Type | Purpose | Example Pattern |
|---|---|---|
| Question | Challenge assumption | "What's the biggest mistake you're making?" |
| Surprising Stat | Unexpected number | "90% of banks reject self-employed applicants" |
| Pattern Interrupt | Break expectations | Unexpected statement that contradicts normal |
| Controversial | Challenge belief | Question something everyone accepts |
| Direct Address | Call out situation | "Self-employed? Bank said no?" |
Desire Hooks (Drive Clicks)
| Type | Purpose | Example Pattern |
|---|---|---|
| Social Proof | Credibility through numbers | "16,000+ Canadians switched and saved" |
| Problem-Solution | Name pain, offer relief | Pain statement → Solution hint |
| Contrast | Show gap | "[Bad thing] vs. [Better thing]" |
| FOMO/Urgency | Scarcity, pressure | Limited time, competitive pressure |
| Curiosity | Tease hidden info | "What your bank isn't telling you" |
Step 1: EXTRACT (Read EVERY Section)
Read agent/files/research/{brand}_research.md
You MUST extract from EVERY section. No exceptions.
FROM: The Offer
Extract:
- Core promise (what they sell)
- Key numbers (rates, coverage, speed, capacity)
Example:
"AI-powered mortgage brokerage, 350+ lenders, rates from 4.19%, 24-48 hour approvals"
FROM: Key Value Props
Extract:
- Each differentiator as a potential hook angle
- What makes them different from competitors
What ships with it
2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 4d ago First seen · 453 lines · 43 tokens per session scan A 8ccd130cd56d
hook-methodology is a skill published in the GitHub repository DV0x/creative-ad-agent (114 stars, last pushed 2mo ago), licensed MIT. It adds 43 tokens to every session and 3,022 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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