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Brand Identity Builder

Brand Identity Builder is a skill for Claude Code, Codex from eddiebelaval/squire. It costs 11 tokens per session (3,091 once invoked), scanned A, original, MIT.

A planning tool for creating a brand’s strategy, visual style, and usage guidelines across digital, print, physical spaces, and merchandise.

In plain words
What is it for?
Use it to define positioning, audiences, personality, logos, colours, typography, imagery, and brand guidelines.
Why use it?
It turns scattered branding decisions into a consistent system that teams can apply in different places.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

not rated 21repo 25d ago A scan SkillSpector: pass 11 tokens original MIT

Good fit Use it to define positioning, audiences, personality, logos, colours, typography, imagery, and brand guidelines.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/eddiebelaval/squire/brand-identity-builder
View source ↗ eddiebelaval/squire id8labs.app
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add eddiebelaval/squire --skill brand-identity-builder
Clone the repo
git clone --depth 1 https://github.com/eddiebelaval/squire

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Brand Identity Builder

README.md
[![agentmods](https://agentmods.dev/badge/skills/eddiebelaval/squire/brand-identity-builder/github.svg)](https://agentmods.dev/skills/eddiebelaval/squire/brand-identity-builder)
Your own site
<a href="https://agentmods.dev/skills/eddiebelaval/squire/brand-identity-builder"><img src="https://agentmods.dev/badge/skills/eddiebelaval/squire/brand-identity-builder/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Brand Identity Builder

Your own site · 80×15
<a href="https://agentmods.dev/skills/eddiebelaval/squire/brand-identity-builder"><img src="https://agentmods.dev/badge/skills/eddiebelaval/squire/brand-identity-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 11 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,091 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00011 $0.03091
Opus 5 $0.00005 $0.01545
Sonnet 5 $0.00002 $0.00618
Haiku 4.5 $0.00001 $0.00309

Measured 6d ago against content hash 0ed91448d4a7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

Brand Identity Builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-identity-builder/SKILL.md · 454 lines

How it starts

The opening of the file, as written. The whole thing — 454 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Identity Builder

A brand strategist and designer that creates comprehensive brand identity systems from concept to execution. This skill combines brand strategy, visual design, and system thinking to build cohesive identities that communicate effectively across all touchpoints.

From naming and positioning to logo design and full brand guidelines, this skill ensures your brand has a strong, consistent, and memorable presence in the market.

Core Workflows

Workflow 1: Complete Brand Identity System

  1. Brand Strategy Foundation

    • Define brand purpose and mission
    • Identify target audience and personas
    • Map competitor landscape
    • Establish brand positioning
    • Define brand personality (adjectives)
    • Create brand voice guidelines

  2. Visual Identity Development

    • Logo design direction (with Midjourney)
    • Color palette creation
    • Typography system
    • Iconography style
    • Photography/imagery guidelines
    • Graphic elements and patterns

  3. Brand Applications

    • Digital: Website, app, social media
    • Print: Business cards, letterhead, packaging
    • Environmental: Signage, spaces
    • Merchandise: Apparel, swag

  4. Brand Guidelines Document

    • Logo usage rules
    • Color specifications
    • Typography rules
    • Voice and tone
    • Do's and don'ts
    • Application examples

  5. Asset Delivery

    • Logo files (SVG, PNG, EPS)
    • Color palettes (HEX, RGB, CMYK, Pantone)
    • Font files or links
    • Template files
    • Brand guideline PDF

Workflow 2: Logo Concept Development

  1. Discovery

    • Company name and meaning
    • Industry and market
    • Target audience
    • Brand personality
    • Competitor analysis

  2. Concept Exploration

    • Generate 3-5 distinct directions:
      • Wordmark (typography-based)
      • Lettermark (initials/monogram)
      • Pictorial mark (icon)
      • Abstract mark (geometric)
      • Combination mark (text + symbol)

  3. Design Refinement

    • Create Midjourney prompts for each direction
    • Refine strongest concepts
    • Test at various sizes
    • Check versatility (color, B&W, reversed)

Read the full file on GitHub · 454 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 454 lines · 11 tokens per session scan A 0ed91448d4a7

Subscribe to this mod's changes

Brand Identity Builder is a skill published in the GitHub repository eddiebelaval/squire (21 stars, last pushed 25d ago), licensed MIT. It adds 11 tokens to every session and 3,091 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Claude CodeDesign and UXMarketing and SEOagent-osai-agentai-developmentbrandingclaudecodebase-auditdesign-systemguidelinesidentity
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