Customer Journey Mapper

Customer Journey Mapper is a skill for Claude Code, Codex from eddiebelaval/squire. It costs 13 tokens per session (961 once invoked), scanned A, original, MIT.

A guide for mapping the customer journey, meaning the steps people take from first learning about a brand through buying, staying, and recommending it.

In plain words
What is it for?
Use it to define journey stages, map touchpoints, track customer goals and emotions, and find gaps in the experience.
Why use it?
It helps reveal confusing or frustrating interactions and shows where the customer experience needs improvement.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to define journey stages, map touchpoints, track customer goals and emotions, and find gaps in the experience.

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Install with agentmods
npx agentmods add skills/eddiebelaval/squire/customer-journey-mapper
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add eddiebelaval/squire --skill customer-journey-mapper
Clone the repo
git clone --depth 1 https://github.com/eddiebelaval/squire

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Customer Journey Mapper

README.md
[![agentmods](https://agentmods.dev/badge/skills/eddiebelaval/squire/customer-journey-mapper/github.svg)](https://agentmods.dev/skills/eddiebelaval/squire/customer-journey-mapper)
Your own site
<a href="https://agentmods.dev/skills/eddiebelaval/squire/customer-journey-mapper"><img src="https://agentmods.dev/badge/skills/eddiebelaval/squire/customer-journey-mapper/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Customer Journey Mapper

Your own site · 80×15
<a href="https://agentmods.dev/skills/eddiebelaval/squire/customer-journey-mapper"><img src="https://agentmods.dev/badge/skills/eddiebelaval/squire/customer-journey-mapper.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 13 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 961 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00013 $0.00961
Opus 5 $0.00006 $0.00481
Sonnet 5 $0.00003 $0.00192
Haiku 4.5 $0.00001 $0.00096

Measured 7d ago against content hash e992d59b3c08, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

Customer Journey Mapper scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/customer-journey-mapper/SKILL.md · 99 lines

How it starts

The opening of the file, as written. The whole thing — 99 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Journey Mapper

Visualize and optimize every step of the customer experience from first awareness to loyal advocacy. This skill helps you understand how customers actually interact with your brand, identify friction points, and design experiences that convert and retain.

Customers don't think in channels - they think in experiences. This skill provides frameworks for journey stage definition, touchpoint mapping, emotion tracking, and gap analysis. Transform siloed channel thinking into holistic experience design that meets customers where they are.

Essential for marketing strategists, CX professionals, product managers, and anyone designing customer experiences.

Core Workflows

Workflow 1: Journey Stage Mapping

  1. Stage Definition - Awareness, consideration, decision, retention, advocacy
  2. Customer Goals - What they're trying to achieve at each stage
  3. Questions and Concerns - What they need to know
  4. Touchpoint Inventory - Where they interact with brand
  5. Content Needs - Information required at each stage
  6. Conversion Actions - Desired behaviors per stage
  7. Transition Triggers - What moves them forward

Workflow 2: Touchpoint Analysis

  1. Channel Mapping - All interaction points
  2. Touchpoint Audit - Quality of each interaction
  3. Moment of Truth Identification - Critical experiences
  4. Friction Point Detection - Where customers get stuck
  5. Emotional Journey - Highs and lows of experience
  6. Gap Identification - Missing touchpoints
  7. Optimization Prioritization - Where to improve first

Workflow 3: Persona Journey Development

  1. Persona Selection - Which customer to map
  2. Scenario Definition - Specific journey context
  3. Step-by-Step Documentation - Detailed journey stages
  4. Thought Capture - What customer is thinking
  5. Emotion Mapping - How they feel at each point
  6. Pain Point Highlighting - Frustration moments
  7. Opportunity Tagging - Improvement possibilities

Read the full file on GitHub · 99 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 99 lines · 13 tokens per session scan A e992d59b3c08

Subscribe to this mod's changes

Customer Journey Mapper is a skill published in the GitHub repository eddiebelaval/squire (21 stars, last pushed 25d ago), licensed MIT. It adds 13 tokens to every session and 961 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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