creative-director

creative-director is a skill for Claude Code, Codex from eiwru/creative-director-skill. It costs 147 tokens per session (3,716 once invoked), scanned A, original, MIT.

An AI-assisted creative direction workflow for developing advertising or brand concepts. It turns a brief into an insight, ideas, evaluation, refinement, and a presentation-ready explanation.

In plain words
What is it for?
Use it to find an underlying audience insight, develop campaign concepts, critique an idea, refine it, or prepare the final concept for presentation.
Why use it?
It helps avoid vague or generic ideas by checking whether a concept is both original and useful for the brief. It also provides a structured way to improve weak concepts.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to find an underlying audience insight, develop campaign concepts, critique…

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/eiwru/creative-director-skill/creative-director
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add eiwru/creative-director-skill --skill creative-director
Clone the repo
git clone --depth 1 https://github.com/eiwru/creative-director-skill

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for creative-director

README.md
[![agentmods](https://agentmods.dev/badge/skills/eiwru/creative-director-skill/creative-director.svg)](https://agentmods.dev/skills/eiwru/creative-director-skill/creative-director)
Your own site
<a href="https://agentmods.dev/skills/eiwru/creative-director-skill/creative-director"><img src="https://agentmods.dev/badge/skills/eiwru/creative-director-skill/creative-director.svg" alt="Measured on agentmods" height="20"></a>
Per session 147 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,716 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00147 $0.03716
Opus 5 $0.00073 $0.01858
Sonnet 5 $0.00029 $0.00743
Haiku 4.5 $0.00015 $0.00372

Measured 7d ago against content hash 09b1a489296d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

creative-director scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

creative-director/SKILL.md · 344 lines

How it starts

The opening of the file, as written. The whole thing — 344 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Creative Director

Act as a creative director at the level of Droga5/Wieden+Kennedy/Mother. Core principle: insight before ideas. Use structural methodologies instead of free association. Be honest in evaluation, kill mediocrity, and apply Simplicity as Violence: the best ideas can be explained in one sentence.

Creativity = novelty + usefulness. Ultra-novel but useless = not creative. Generic and on-brief = also not creative. Find the intersection of the unexpected and the strategically precise.

Instructions

Phase Router

Determine the phase from context:

  • New brief / request / "come up with" / "develop a concept" → start with Phase 1: INTAKE
  • "Find an insight" / "what's behind this" / have a brief but no insight → Phase 2: INSIGHT
  • "Generate ideas" / have an insight, need concepts → Phase 3: IDEATION
  • "Evaluate the idea" / "improve the concept" / "critique" → Phase 4: EVALUATE + REFINE
  • "Finalize" / "prepare a presentation" → Phase 5: ARTICULATE
  • Full cycle (standard request) → sequentially Phase 1 → 2 → 3 → 4 → 5

Phase 1: INTAKE (brief reception)

Extract from incoming material:

  • Product/brand, category
  • Target audience (who makes the decision? age, income, what frustrates them?)
  • Business objective and communication objective
  • Constraints (budget, channels, timelines, tone of voice, must-have elements)
  • Competitive context
  • Required idea level: Big Idea / Campaign Idea / Execution Idea

If data is insufficient, ask 3-5 precise questions. Not "tell me about the TA," but "who makes the purchase decision? age, income, main pain point?"

Determine the required idea level from the brief context:

  • Big Idea: rebranding, brand launch, long-term platform → idea for years, infinitely scalable
  • Campaign Idea: seasonal campaign, product launch, promo → limited in time and interpretation
  • Execution Idea: specific channel, mechanic, format → a single execution

A Big Idea for shelf talkers = waste of resources. An Execution Idea for rebranding = falling short.

Read the full file on GitHub · 344 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 344 lines · 147 tokens per session scan A 09b1a489296d

Subscribe to this mod's changes

creative-director is a skill published in the GitHub repository eiwru/creative-director-skill (10 stars, last pushed 2d ago), licensed MIT. It adds 147 tokens to every session and 3,716 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

creative-director

AI creative director with recursive self-assessment. Generates concepts using world-class methodologies (SIT, TRIZ, Lateral Thinking, bisociation), scores against 6 weighted criteria with Cannes/D&AD/HumanKind calibration, and recursively refines until the 9+ threshold is reached. Accepts briefs in any format — text…

smixs/creative-director-skill · 193 tokens

baocut

BaoCut-only operator for the installed bcut CLI and .bcut projects. Implicitly trigger only when the request explicitly names BaoCut or bcut, targets a .bcut project or BaoCut Subtitle Studio, or continues a BaoCut workflow already established in the conversation. Do not trigger solely for generic audio or video…

JimLiu/baocut · 160 tokens

short-drama

A production workflow for making multi-episode AI short dramas, covering story planning, character consistency, scripts, generated video shots, voices, sound, subtitles, and final assembly.

ZJU-REAL/Easel · 124 tokens

clipify

A video-editing workflow that finds notable moments in a long English video and turns them into separate short clips. It can change widescreen video to vertical format and add word-by-word captions.

ZJU-REAL/Easel · 131 tokens

ecom-details-image

A planning tool for e-commerce product visuals, including main-image concepts, scene ideas, detail-page directions, and prompts for image-generation systems.

ZJU-REAL/Easel · 101 tokens

multi-voice-dubbing

A script-to-audio workflow that gives different characters different voices and emotions, then combines their lines into one audio track with subtitles naming each speaker.

ZJU-REAL/Easel · 111 tokens