Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add elkadrinaoufal1996/hormozi-marketing-ultimate --skill hormozi-brand-buildergit clone --depth 1 https://github.com/elkadrinaoufal1996/hormozi-marketing-ultimateWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/elkadrinaoufal1996/hormozi-marketing-ultimate/hormozi-brand-builder)<a href="https://agentmods.dev/skills/elkadrinaoufal1996/hormozi-marketing-ultimate/hormozi-brand-builder"><img src="https://agentmods.dev/badge/skills/elkadrinaoufal1996/hormozi-marketing-ultimate/hormozi-brand-builder/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/elkadrinaoufal1996/hormozi-marketing-ultimate/hormozi-brand-builder"><img src="https://agentmods.dev/badge/skills/elkadrinaoufal1996/hormozi-marketing-ultimate/hormozi-brand-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00090 | $0.01304 |
| Opus 5 | $0.00045 | $0.00652 |
| Sonnet 5 | $0.00018 | $0.00261 |
| Haiku 4.5 | $0.00009 | $0.00130 |
Grade A, and why
hormozi-brand-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 115 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Hormozi Brand Builder
Branding Definition
"Branding is the deliberate pairing of a business with associations that a majority of the ideal audience likes."
The 3 Measurement Variables
REACH: "The output of advertising — the amount of people who know about my stuff. A brand cannot exist without reach, making it the primary element." INFLUENCE: "The chance it changes behavior when they see it." DIRECTION: "How their behavior changes — towards or away. This depends on the target audience, as one association may cause a towards reaction in one group and an away reaction in another."
The 8 Brand Positions Matrix
High Reach + Low Influence + Towards: "Taylor Swift. In general, I think she's good but probably won't buy much of her stuff." High Reach + High Influence + Towards: "Elon Musk. I own two Teslas. Use Starlink... and in general support whatever he does because I think he's good for the world." High Reach + High Influence + Away: "Terrorists. I am strongly opposed to them." High Reach + Low Influence + Away: "Hollywood actors. In general, I find them whiny and entitled." Low Reach + High Influence + Towards: "My close friends. They don't have big reach, but they have stronger influence over me." Low Reach + Low Influence + Away: "Stranger in the street. Don't have much influence, but in general, I avoid them." Low Reach + High Influence + Away: "Copycats and scammers. Most people haven't heard of them. But I have strong influence away from them." Low Reach + Low Influence + Towards: "Acquaintances. Not many people know them. But in general, I'm inclined to support them."
Avatar Selection — 4-Point Criteria
GROWING: "If I have to pick between an audience that's shrinking, one that's maintaining, and one that's growing... I'd rather go after one that's bigger. Because even if I stay the same size, I'm still going to grow because the market's growing." PURCHASING POWER: "I want to make sure they can afford my stuff." EASY TO TARGET: "I'd rather have customers I can put advertisements in front of with little effort." IN PAIN: "I want people who desperately want what I have to sell."
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 115 lines · 90 tokens per session scan A 1c1dcec49833
hormozi-brand-builder is a skill published in the GitHub repository elkadrinaoufal1996/hormozi-marketing-ultimate (12 stars, last pushed 5mo ago), licensed MIT. It adds 90 tokens to every session and 1,304 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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