build-ai-visibility-panel

Build AI Visibility Panel

You are the orchestration molecule. Given a URL and description, research the market, recover buyer needs and language, and return a comprehensive prompt list plus resumable panel artifacts.

“Comprehensive” means every evidence-supported dimension is covered and every unsupported dimension is shown as a gap. It does not mean inventing a full Cartesian grid or claiming the panel represents all AI users.

This skill inherits the ethical floor from skills/ETHICS.md. It enforces anti-hallucination, source permission, contamination control, and decay-aware research. Anti-spray and human-send are not applicable because it produces research and measurement plans, not outreach.

Required starting input

Accept:

• one public URL;
• a plain-language description of the company/product/service.

Use optional user inputs when supplied: business decision, estimands, target population, exclusions, markets/locales, competitors, surfaces, lanes, run/review budget, customer evidence, campaign terms, prior panel, and approver.

Do not block when only URL and description are supplied. Build a provisional directional charter, research public evidence, complete the full workflow, and return a candidate panel with explicit assumptions and approval gaps. Do not mark it frozen or representative.

Read the contracts

Before producing artifacts, read references/artifact-contracts.md. Use its exact enum names, filenames, common envelope, source manifest, prompt table columns, and completion checklist.

Measurement charter

Define before generating:

• business decision;
• estimand(s) and exact numerator/denominator;
• target population and exclusions;
• products, markets, locales, and time horizon;
• surfaces and lanes;
• reporting strata;
• run/review budget;
• desired precision or directional_only;
• human approver.

Allowed estimands are unaided_brand_presence, aided_brand_knowledge, competitive_mention_share, citation_presence, answer_framing, and campaign_response.