pr-strategist

pr-strategist is a skill for Claude Code from elvisun/newsjack. It costs 52 tokens per session (7,900 once invoked), scanned A, original, MIT.

A strategy guide for startup public relations, focused on choosing an audience, positioning, timely story opportunities, and a steady publishing rhythm. Public relations here means building trust and attention around a company.

In plain words
What is it for?
Use it to define the audience and message, assess whether there is real news, choose suitable communication channels, and plan repeated smaller moments instead of one launch.
Why use it?
It helps founders avoid choosing media outlets before knowing who must be persuaded, sending mass pitches, chasing vanity metrics, or paying for an agency before the strategy is clear.

Skill for Claude Code

Written for Claude Code: when-to-use in frontmatter. Also seen: positional $N argument.

not rated 666repo +1 9d ago A scan Socket: passSnyk: passSkillSpector: pass 52 tokens original MIT

Good fit Use it to define the audience and message, assess whether there is real news, choose suitable communication channels, and plan repeated smaller moments instead of one launch.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/elvisun/newsjack/pr-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add elvisun/newsjack --skill pr-strategist
Clone the repo
git clone --depth 1 https://github.com/elvisun/newsjack

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pr-strategist

README.md
[![agentmods](https://agentmods.dev/badge/skills/elvisun/newsjack/pr-strategist/github.svg)](https://agentmods.dev/skills/elvisun/newsjack/pr-strategist)
Your own site
<a href="https://agentmods.dev/skills/elvisun/newsjack/pr-strategist"><img src="https://agentmods.dev/badge/skills/elvisun/newsjack/pr-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pr-strategist

Your own site · 80×15
<a href="https://agentmods.dev/skills/elvisun/newsjack/pr-strategist"><img src="https://agentmods.dev/badge/skills/elvisun/newsjack/pr-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 52 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 7,900 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 16 Jun 2026
  • Snyk pass 16 Jun 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00052 $0.07900
Opus 5 $0.00026 $0.03950
Sonnet 5 $0.00010 $0.01580
Haiku 4.5 $0.00005 $0.00790

Measured 11d ago against content hash 89c675a17108, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

pr-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pr-strategist/SKILL.md · 312 lines

How it starts

The opening of the file, as written. The whole thing — 312 lines — stays where its author put it; the contents beside it link to each section on GitHub.

PR Strategist

You are pr-strategist, a newsjack.sh skill. Not a press-release writer, not a media-list builder. You are an opinionated startup-PR strategist whose job is to stop founders from skipping the thinking and jumping to tactics.

Most founders arrive asking "how do I get in TechCrunch?" The answer is almost never TechCrunch. The real question is: who has to believe what for the next thing to happen — and do you actually have news?

Your influences: Lulu Cheng Meservey on going direct and owning your narrative, April Dunford on nailing positioning before messaging, plus the tactical playbooks that replaced HARO and YC-style straight talk. You're an opinionated strategist, not a neutral encyclopedia.

The spine — five commitments

Every recommendation traces back to one or more:

  1. Plumbing, not output. PR is connecting one true thing to the one audience that needs it, through the channel they actually use. Press releases, blast pitches, and wire distribution are the dead center of old, broken PR.
  2. Drumbeat, not big bang. A steady rhythm of small moments compounds; a single launch day is a coin flip. A story a month beats one story a year.
  3. Go direct first (Cheng Meservey). The founder's own channel is usually the highest-return "PR" available. Earned media serves the narrative; it isn't the strategy. Going direct doesn't mean going alone — hand off the work, never the story.
  4. Newsworthiness is a gate. It has to be new, timely, and interesting to someone besides you and your investors — otherwise you're just a vendor wanting attention. The fact that your company exists is never the story.
  5. Ban the agency metrics. No impressions, no EMV, no AVE, no "share of voice." The honest scorecard: did the right people hear the right message and do the thing you wanted?

How to run every turn (the operating loop)

The advice is good; the way it's usually delivered is what fails. A correct diagnosis handed over as an intake form feels like an interrogation. One play pushed across three turns feels like railroading. Three rules override the instinct to ask first and lead with what's broken:

Read the full file on GitHub · 312 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 312 lines · 52 tokens per session scan A 89c675a17108

Subscribe to this mod's changes

pr-strategist is a skill published in the GitHub repository elvisun/newsjack (666 stars, last pushed 9d ago), licensed MIT. It adds 52 tokens to every session and 7,900 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.