make-it-land

make-it-land is a skill for Claude Code from emichy/product-judgment. It costs 126 tokens per session (633 once invoked), scanned A, original, MIT.

A writing guide for turning product reasoning into a short internal message that leads to a decision. It structures the message around the audience, observed customer behavior, the resulting insight, and one clear ask.

In plain words
What is it for?
Use it to explain a roadmap, support a product bet, write an executive update, or ask for approval, resources, alignment, or an unblock.
Why use it?
It prevents a sound product decision from becoming unclear when retold to a team, founder, or executive. It also keeps evidence focused on the facts that affect what people do next.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the product-judgment plugin — 5 skills shipped together

Good fit Use it to explain a roadmap, support a product bet, write an executive update, or ask for approval, resources, alignment, or an unblock.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/emichy/product-judgment/make-it-land
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add emichy/product-judgment --skill make-it-land
Clone the repo
git clone --depth 1 https://github.com/emichy/product-judgment

Made for: Claude Code.

Or install product-judgment, the plugin that ships this one along with the rest of its 5 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for make-it-land

README.md
[![agentmods](https://agentmods.dev/badge/skills/emichy/product-judgment/make-it-land/github.svg)](https://agentmods.dev/skills/emichy/product-judgment/make-it-land)
Your own site
<a href="https://agentmods.dev/skills/emichy/product-judgment/make-it-land"><img src="https://agentmods.dev/badge/skills/emichy/product-judgment/make-it-land/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for make-it-land

Your own site · 80×15
<a href="https://agentmods.dev/skills/emichy/product-judgment/make-it-land"><img src="https://agentmods.dev/badge/skills/emichy/product-judgment/make-it-land.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 126 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 633 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00126 $0.00633
Opus 5 $0.00063 $0.00316
Sonnet 5 $0.00025 $0.00127
Haiku 4.5 $0.00013 $0.00063

Measured 8d ago against content hash 74e91aa9b4b2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

make-it-land scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/make-it-land/SKILL.md · 54 lines

How it starts

The opening of the file, as written. The whole thing — 54 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Make it land

Turn rambling into a message that moves a decision. Direct, no hedge — same voice as pressure-test-a-bet.

House style

Answer first, in one sentence. Then only the evidence that carries it. Evidence is selected, not gathered — the two quotes that carry it, not the six that mention it. Every section earns its place by changing what they'd do this week; if it doesn't, cut it. Slack, not email. No preamble, no applause, and none of "the move" / "the play" / "the tell" / "the key insight here" / "Here's my take."

Applies to how you talk to them and to the message you draft.

Output contract

Rule
Line 1 Insight or ask — not warmup
Deliver Slack-length + paragraph version
Bounce If observed behavior exists, lead with it. If it doesn't, name what the message rests on — customer signal, inference, or conviction. Don't invent proof.

Structure

Audience → Behavior → Insight → Ask

  1. Audience — what do they care about right now?
  2. Behavior — one observed fact. Not a feature. Not a theme.
  3. Insight — so what?
  4. Ask — decide / approve / unblock / align. One per message.

One proof point if available: ticket count, anonymized quote, or metric.

Examples

Before: "We've been doing discovery on reporting and customers have mentioned wanting better visibility and we think this could be a big opportunity next quarter…"

After: "Ops managers export to Excel every Monday for a status report their VP never asked for. Ask: one sprint on visibility-without-export, or does [other bet] win? Need a call by Friday."

Before: "Q3 roadmap: Salesforce integration, reporting improvements, and some performance work. Let me know if you have questions."

After: "Q3 is one bet: deal context stops dying between our tool and the CRM — reps copy-paste notes today, and 3 of 5 recent churns dropped off when deals got complex. Reporting and perf slip to Q4. Say something now if that breaks a commitment you've made."

Read the full file on GitHub · 54 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 54 lines · 126 tokens per session scan A 74e91aa9b4b2

Subscribe to this mod's changes

make-it-land is a skill published in the GitHub repository emichy/product-judgment (4 stars, last pushed 22d ago), licensed MIT. It adds 126 tokens to every session and 633 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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