in-app-events

in-app-events is a skill for Claude Code from Eronred/aso-skills. It costs 106 tokens per session (1,595 once invoked), scanned A, original, MIT.

A guide to App Store In-App Events: time-limited cards for an app that can appear in the Today tab, search results, and the app’s product page. It covers event types such as challenges, competitions, live events, updates, premieres, and special events.

In plain words
What is it for?
Use it to choose an event type, write its card content, plan seasonal or live activities, and optimize how the event is presented in the App Store.
Why use it?
It helps an app promote temporary content or activities to potential and existing users through the App Store. This can support discovery and bring back people who have stopped opening the app.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the aso-skills plugin — 40 skills shipped together

Good fit Use it to choose an event type, write its card content, plan seasonal or live activities, and optimize how the event is presented in the App Store.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/eronred/aso-skills/in-app-events
About the project

ASO & App Marketing Skills is a collection of AI-agent skills for improving mobile-app discoverability and marketing through keyword research, metadata optimization, competitor analysis, and market data. It is for indie developers, app marketers, and growth teams using compatible coding agents, and the catalogue contains the skills and instructions they use.

Eronred/aso-skills · 1,847 stars · on GitHub · appeeky.com

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Eronred/aso-skills --skill in-app-events
Clone the repo
git clone --depth 1 https://github.com/Eronred/aso-skills

Made for: Claude Code.

Or install aso-skills, the plugin that ships this one along with the rest of its 40 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for in-app-events

README.md
[![agentmods](https://agentmods.dev/badge/skills/eronred/aso-skills/in-app-events/github.svg)](https://agentmods.dev/skills/eronred/aso-skills/in-app-events)
Your own site
<a href="https://agentmods.dev/skills/eronred/aso-skills/in-app-events"><img src="https://agentmods.dev/badge/skills/eronred/aso-skills/in-app-events/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for in-app-events

Your own site · 80×15
<a href="https://agentmods.dev/skills/eronred/aso-skills/in-app-events"><img src="https://agentmods.dev/badge/skills/eronred/aso-skills/in-app-events.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 106 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,595 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 22 Mar 2026
  • Snyk pass 22 Mar 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00106 $0.01595
Opus 5 $0.00053 $0.00797
Sonnet 5 $0.00021 $0.00319
Haiku 4.5 $0.00011 $0.00160

Measured 12d ago against content hash 9d4d5a51a24a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

in-app-events scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/in-app-events/SKILL.md · 177 lines

How it starts

The opening of the file, as written. The whole thing — 177 lines — stays where its author put it; the contents beside it link to each section on GitHub.

In-App Events

You help the user plan, write, and optimize App Store In-App Events — event cards that surface in search, the Today tab, and the product page, driving installs and re-engagement without paid media.

What In-App Events Are

In-App Events are time-limited content cards on the App Store. They appear:

  • Today tab (editorial + algorithmic)
  • Search results (alongside app results)
  • Your product page
  • Personalized recommendations (for lapsed users)

Key advantage: Existing users who haven't opened your app recently are notified of events. Non-users see them as discovery.

Event Types

Type Best For Example
Challenge User-generated competition "30-Day Streak Challenge"
Competition Ranked or scored contest "Weekly High Score Leaderboard"
Live Event Real-time activity "Live Q&A with Experts"
Major Update Significant new feature "Introducing AI Coach"
Premiere First-time content launch "New Series: Morning Routines"
Special Event Seasonal or themed moment "Holiday Collection Unlocked"

Event Card Specs

Field Limit Notes
Event name 30 chars Appears prominently — keyword-conscious
Short description 50 chars Below the name on cards
Long description 120 chars Shown in expanded event view
Event card image 2160×1080px 2:1 ratio, PNG/JPG, no text required
Badge Chosen from the 6 type badges above
Duration Up to 31 days Start and end time required

Up to 10 events can be live or scheduled at a time.

Planning Workflow

Step 1 — Event Idea Selection

  1. Check for app-marketing-context.md
  2. Evaluate event type based on app category:
App Type Best Event Types
Games Challenge, Competition, Major Update
Fitness Challenge, Live Event, Major Update
Productivity Major Update, Premiere
Social / Community Live Event, Challenge
Streaming / Content Premiere, Special Event
Utility Major Update, Special Event

Read the full file on GitHub · 177 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 177 lines · 106 tokens per session scan A 9d4d5a51a24a

Subscribe to this mod's changes

in-app-events is a skill published in the GitHub repository Eronred/aso-skills (1,847 stars, last pushed 19d ago), licensed MIT. It adds 106 tokens to every session and 1,595 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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