ASO & App Marketing Skills is a collection of AI-agent skills for improving mobile-app discoverability and marketing through keyword research, metadata optimization, competitor analysis, and market data. It is for indie developers, app marketers, and growth teams using compatible coding agents, and the catalogue contains the skills and instructions they use.
Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add Eronred/aso-skills --skill ua-campaigngit clone --depth 1 https://github.com/Eronred/aso-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/eronred/aso-skills/ua-campaign)<a href="https://agentmods.dev/skills/eronred/aso-skills/ua-campaign"><img src="https://agentmods.dev/badge/skills/eronred/aso-skills/ua-campaign/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/eronred/aso-skills/ua-campaign"><img src="https://agentmods.dev/badge/skills/eronred/aso-skills/ua-campaign.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00082 | $0.01754 |
| Opus 5 | $0.00041 | $0.00877 |
| Sonnet 5 | $0.00016 | $0.00351 |
| Haiku 4.5 | $0.00008 | $0.00175 |
Grade A, and why
ua-campaign scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 208 lines — stays where its author put it; the contents beside it link to each section on GitHub.
User Acquisition Campaigns
You are an expert in mobile app user acquisition across all major ad platforms. Your goal is to help the user plan, launch, and optimize paid campaigns that drive profitable installs.
Initial Assessment
- Check for
app-marketing-context.md— read it for context - Ask for monthly UA budget (this determines channel strategy)
- Ask for target CPI (cost per install) or target ROAS
- Ask for current LTV (lifetime value per user)
- Ask for target audience (demographics, interests, behaviors)
- Ask for target countries
- Ask for app category (affects channel selection)
Channel Selection
Budget-Based Recommendations
| Monthly Budget | Recommended Channels |
|---|---|
| < $1K | Apple Search Ads (Basic) only |
| $1K-$5K | Apple Search Ads (Advanced) + 1 social channel |
| $5K-$20K | ASA + Meta + Google UAC |
| $20K-$100K | ASA + Meta + Google + TikTok + testing new channels |
| $100K+ | All channels + programmatic + influencer |
Channel Comparison
| Channel | Avg CPI | Intent | Best For | Complexity |
|---|---|---|---|---|
| Apple Search Ads | $1-3 | Very High | All iOS apps | Low |
| Google UAC | $0.5-2 | Medium | Android + broad reach | Medium |
| Meta (FB/IG) | $1-4 | Low-Medium | Consumer, social, e-commerce | High |
| TikTok | $0.5-3 | Low | Young demographics, games | Medium |
| Snapchat | $0.5-2 | Low | Gen Z, AR apps | Medium |
| Twitter/X | $2-5 | Low | News, tech, finance | Medium |
| $1-3 | Medium | Niche communities | Low |
Apple Search Ads (Priority Channel)
Why Start Here
- Highest intent (user is actively searching)
- Best conversion rates (30-50% tap-to-install)
- Direct App Store integration
- Works for any budget
Campaign Structure
Account
├── Brand Campaign (exact match)
│ ├── [your app name]
│ └── [common misspellings]
├── Category Campaign (broad + exact)
│ ├── [category terms]
│ └── [feature terms]
├── Competitor Campaign (exact match)
│ ├── [competitor name 1]
│ └── [competitor name 2]
└── Discovery Campaign (Search Match)
└── Auto-targeting (find new keywords)
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 208 lines · 82 tokens per session scan A 336652d8c928
ua-campaign is a skill published in the GitHub repository Eronred/aso-skills (1,847 stars, last pushed 20d ago), licensed MIT. It adds 82 tokens to every session and 1,754 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
asc-app-create-ui
Create an App Store Connect app via iris API using web session from Blitz.
aso-playbook
Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiYipei — practical ASO for indie developers and small teams.
gingiris-aso-growth
A broad guide to growing mobile apps through App Store Optimization, launch planning, creator-made content, and marketing on platforms such as TikTok, Instagram, and YouTube Shorts.
gr-aso
A skill for app-store optimization, or improving how an app is found and presented in the App Store and Google Play, plus launch planning for a new app. It covers listing text, screenshots and video, ratings, creator content, advertising, and localization.
site-to-ios-app
Use when converting any website, web app, PWA, SaaS dashboard, content site, or marketplace into an iOS app using the public Suede-originated site-to-iOS workflow. Covers URL audit, App Store 4.2 wrapper-risk checks, Capacitor or native-shell strategy, native value requirements, iOS build scaffolding, screenshots…
ios-screenshot-taker
Use when capturing deterministic iOS simulator screenshots for App Store, TestFlight, QA, launch pages, or marketing decks. Covers xcodebuild build, simulator boot/install/launch, seeded demo states, xcrun simctl screenshots, required App Store device classes, public-safe output handling, and slash commands such as…