brand-strategy

brand-strategy is a skill for Claude Code, Codex from event4u-app/agent-config. It costs 45 tokens per session (1,018 once invoked), scanned A, original, MIT.

A research-based method for deciding who a brand serves, what makes it different, and how it speaks. It produces a strategy constraint set for human confirmation rather than final marketing copy.

In plain words
What is it for?
Use it to define a brand archetype, positioning, voice, tone, and messaging framework before identity design or brand-token work.
Why use it?
It exposes vague briefs, such as an audience described as “everyone” or a difference without evidence. That gives later identity and messaging work a clearer foundation.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to define a brand archetype, positioning, voice, tone, and messaging framework before identity design or brand-token work.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/event4u-app/agent-config/brand-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add event4u-app/agent-config --skill brand-strategy
Clone the repo
git clone --depth 1 https://github.com/event4u-app/agent-config

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/event4u-app/agent-config/brand-strategy/github.svg)](https://agentmods.dev/skills/event4u-app/agent-config/brand-strategy)
Your own site
<a href="https://agentmods.dev/skills/event4u-app/agent-config/brand-strategy"><img src="https://agentmods.dev/badge/skills/event4u-app/agent-config/brand-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/event4u-app/agent-config/brand-strategy"><img src="https://agentmods.dev/badge/skills/event4u-app/agent-config/brand-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 45 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,018 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00045 $0.01018
Opus 5 $0.00023 $0.00509
Sonnet 5 $0.00009 $0.00204
Haiku 4.5 $0.00005 $0.00102

Measured 9d ago against content hash 5fcdf2d8d74b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

brand-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

src/skills/brand-strategy/SKILL.md · 87 lines

How it starts

The opening of the file, as written. The whole thing — 87 lines — stays where its author put it; the contents beside it link to each section on GitHub.

brand-strategy

Grounding skill. Consults the brand corpus to surface archetype, positioning, voice/tone, and messaging constraints. Output is a constraint set the human confirms — never final brand copy — then handed to brand-identity and brand-to-tokens.

When to use

  • Deciding brand archetype, opposable positioning, voice/tone, or messaging framework before any identity work begins.
  • Before invoking brand-identity — the confirmed constraint set is its required input.
  • When a brief lacks a named audience, an opposable difference, or supporting proof.
  • When a brand refresh or extension needs grounding before token changes.

Procedure

  1. Pressure-test the brief. Is the audience named (not "everyone")? Is the difference opposable (could a competitor claim the opposite)? Is there at least one proof point? If any are missing, challenge — do not proceed on a vague brief.

  2. Ground via the corpus. Run the corpus engine for each required domain. Start with archetype, then voice, then messaging:

./scripts-run <skills-root>/corpus-grounding/scripts/ground search \
  --manifest <skills-root>/brand/data/manifest.json \
  "<sector + audience + intent>" --domain archetype --json

Repeat with --domain voice and --domain messaging. Each call returns ranked rows with confidence and evidence_gap.

  1. Read confidence and evidence gaps. Before trusting any row, read confidence and every evidence_gap entry verbatim. Low-confidence rows must be surfaced as gaps — never silently promoted.

  2. Draft the constraint set. Produce:

    • An opposable positioning statement naming the audience AND a difference a competitor could legitimately claim the opposite of.
    • A voice profile: 3-5 traits, each with a do and a don't.
    • A chosen messaging framework (problem-solution, jobs-to-be-done, category creation, etc.) with a rationale sentence.
  3. Surface gaps and low-confidence calls. Name every evidence gap and every row below the confidence threshold. Flag where the corpus was thin.

Read the full file on GitHub · 87 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 87 lines · 45 tokens per session scan A 5fcdf2d8d74b

Subscribe to this mod's changes

brand-strategy is a skill published in the GitHub repository event4u-app/agent-config (10 stars, last pushed today), licensed MIT. It adds 45 tokens to every session and 1,018 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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