content-funnel-design

content-funnel-design is a skill for Claude Code, Codex from event4u-app/agent-config. It costs 43 tokens per session (1,979 once invoked), scanned A, original, MIT.

A guide for planning which content belongs at each stage of a sales funnel—the steps from first awareness to becoming a customer.

In plain words
What is it for?
Use it to map content formats to funnel stages, address a leaking stage, or adapt the content plan for a new ideal customer profile.
Why use it?
It helps explain why content is failing to move people through a particular stage instead of creating more content at random.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to map content formats to funnel stages, address a leaking stage, or adapt the content plan for a new ideal customer profile.

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Install with agentmods
npx agentmods add skills/event4u-app/agent-config/content-funnel-design
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add event4u-app/agent-config --skill content-funnel-design
Clone the repo
git clone --depth 1 https://github.com/event4u-app/agent-config

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-funnel-design

README.md
[![agentmods](https://agentmods.dev/badge/skills/event4u-app/agent-config/content-funnel-design/github.svg)](https://agentmods.dev/skills/event4u-app/agent-config/content-funnel-design)
Your own site
<a href="https://agentmods.dev/skills/event4u-app/agent-config/content-funnel-design"><img src="https://agentmods.dev/badge/skills/event4u-app/agent-config/content-funnel-design/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for content-funnel-design

Your own site · 80×15
<a href="https://agentmods.dev/skills/event4u-app/agent-config/content-funnel-design"><img src="https://agentmods.dev/badge/skills/event4u-app/agent-config/content-funnel-design.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 43 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,979 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00043 $0.01979
Opus 5 $0.00022 $0.00989
Sonnet 5 $0.00009 $0.00396
Haiku 4.5 $0.00004 $0.00198

Measured 9d ago against content hash b69158749742, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

content-funnel-design scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

src/skills/content-funnel-design/SKILL.md · 182 lines

How it starts

The opening of the file, as written. The whole thing — 182 lines — stays where its author put it; the contents beside it link to each section on GitHub.

content-funnel-design

When to use

  • A team has content but no funnel — each asset is shaped to its author's preference, not to the funnel stage the audience is in.
  • The cadence (editorial-calendar) is locked but one funnel stage is leaking and there is no content shape that would catch it.
  • A new ICP requires re-mapping content shapes per stage because the previous mapping was inherited from a previous segment.

Do NOT use to plan publishing cadence (route to editorial-calendar), diagnose quantitative drop-off (route to funnel-analysis), or draft the asset itself (downstream of this skill).

Cognition cluster

  • Mental model 14 — Meadows leverage points. Some funnel stages are parameters (small change, small ripple) and some are structure (small change, system-wide ripple). The content funnel design is the discipline of placing the heaviest content investment at the structural leverage point, not the parameter one. See docs/contracts/mental-models.md § 14.
  • Mental model 6 — Theory of constraints. The slow funnel stage caps the whole pipeline. Adding content elsewhere does not loosen the constraint. See mental-models.md § 6.
  • Mental model 16 — Leading vs. lagging indicators. Time-to- proof (asset → activation question) is leading; pipeline lift is lagging. The funnel design is gated on leading signals, not on the lagging ones the board sees a quarter later. See mental-models.md § 16.
  • **Context-spine — funnel-stage + channel-stage + customer-segment
    • product.** Read funnel-stage for which stage owns each content shape, channel-stage for where the audience meets the asset, customer-segment for whose questions the asset answers, and product for the proofs the asset can actually back. See context-spine.

Procedure

Step 0: Inherit the funnel diagnosis

Identify the leaking stage from funnel-analysis and the cadence classification from editorial-calendar. The content funnel design is a response to a diagnosed leak — without the diagnosis, content investment is uniform and the constraint stays where it is.

Read the full file on GitHub · 182 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 182 lines · 43 tokens per session scan A b69158749742

Subscribe to this mod's changes

content-funnel-design is a skill published in the GitHub repository event4u-app/agent-config (10 stars, last pushed today), licensed MIT. It adds 43 tokens to every session and 1,979 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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