Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add exiao/pm-skills --skill competitive-analysisgit clone --depth 1 https://github.com/exiao/pm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/exiao/pm-skills/competitive-analysis)<a href="https://agentmods.dev/skills/exiao/pm-skills/competitive-analysis"><img src="https://agentmods.dev/badge/skills/exiao/pm-skills/competitive-analysis.svg" alt="Measured on agentmods" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00013 | $0.04181 |
| Opus 5 | $0.00006 | $0.02090 |
| Sonnet 5 | $0.00003 | $0.00836 |
| Haiku 4.5 | $0.00001 | $0.00418 |
Grade A, and why
competitive-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 505 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Competitive Analysis
Research competitors extensively, analyze positioning and messaging, then generate an interactive HTML battlecard with comparison matrix and per-competitor deep-dives.
Quick Reference
| Task | How |
|---|---|
| Start analysis | Provide your company/product + list 1-5 competitors |
| Research scope | Features, pricing, messaging, recent releases (90 days), reviews, hiring signals |
| Key tools | Serper web search, Firecrawl for deep scraping |
| Primary output | Self-contained interactive HTML battlecard (dark theme) |
| Battlecard sections | Comparison matrix, per-competitor deep-dives, positioning map |
| Sales enablement | Talk tracks and landmine questions included per competitor |
| Save output | ~/marketing/competitive/[CompetitorName]-battlecard.html |
Execution Flow
┌─────────────────────────────────────────────────────────────────┐
│ COMPETITIVE ANALYSIS │
├─────────────────────────────────────────────────────────────────┤
│ RESEARCH (always, via web + tools) │
│ ✓ Product deep-dive: features, pricing, positioning │
│ ✓ Messaging analysis: taglines, value props, narrative arcs │
│ ✓ Recent releases: what they've shipped (last 90 days) │
│ ✓ Content & SEO: topics, formats, keyword gaps │
│ ✓ Reviews & sentiment: G2, Capterra, app stores │
│ ✓ Hiring signals: what roles reveal about strategy │
├─────────────────────────────────────────────────────────────────┤
│ ANALYSIS │
│ ✓ Differentiation matrix: where you win vs. where they win │
│ ✓ Positioning map: 2x2 on key market dimensions │
│ ✓ Narrative comparison: villain, hero, transformation, stakes │
│ ✓ Content gaps: topics/formats you're missing │
│ ✓ Messaging vulnerabilities: clarity, proof, consistency │
│ ✓ Talk tracks & landmine questions │
├─────────────────────────────────────────────────────────────────┤
│ OUTPUT │
│ ✓ Interactive HTML battlecard (self-contained, dark theme) │
│ ✓ Comparison matrix overview tab │
│ ✓ Clickable per-competitor cards │
│ ✓ Positioning map visualization │
│ ✓ Shareable: host anywhere or send as file │
└─────────────────────────────────────────────────────────────────┘
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 8d ago First seen · 505 lines · 13 tokens per session scan A 3400824766ba
competitive-analysis is a skill published in the GitHub repository exiao/pm-skills (9 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 13 tokens to every session and 4,181 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
Other skills, from other repositories
systematic-debugging
Use when encountering any bug, test failure, or unexpected behavior, before proposing fixes.
local-ai-agents
Build local-first AI agents that run entirely on a developer workstation with Microsoft Foundry Local and Qwen function-calling models. Covers Small Language Models (SLMs), the OpenAI-compatible local endpoint, sandboxed local tools, local RAG with Chroma, local MCP servers, hybrid cloud/local routing, and the…
next-cache-components-adoption
Turn on Cache Components in a Next.js app and resolve the blocking routes it surfaces. Use when the user wants to enable, adopt, or migrate to Cache Components, flip the cacheComponents flag, work through a flood of blocking-prerender / instant validation errors, run the cache-components-instant-false codemod, or…
next-cache-components-optimizer
Drive a Next.js route to instant navigation by setting up an agentic loop, under Cache Components / PPR, on initial load (hard navigation) and client-side navigation (soft navigation). Encode the goal as a failing @next/playwright instant() e2e and work it to green, one verified route at a time; the shipped test then…
next-partial-prefetching-adoption
Turn on Partial Prefetching in a Next.js app and work through the insights it surfaces. Use when the user wants to enable or adopt Partial Prefetching, flip the partialPrefetching flag, opt routes in with export const prefetch = 'partial', audit Link prefetch={true} behavior, preserve existing prefetched UI with…
chronicle
Analyze Copilot session history for standup reports, usage tips, session search, and session reindexing. Use when the user asks for a standup, daily summary, usage tips, workflow recommendations, wants to search or find past sessions by keyword/file/PR, wants to reindex their session store, or asks about deleting…