journey-mapping

journey-mapping is a skill for Claude Code, Codex from exiao/pm-skills. It costs 128 tokens per session (1,585 once invoked), scanned A, original, Apache-2.0.

A customer journey map is a picture of how one specific type of person moves through a process, including their actions, thoughts, feelings, contact points, and problems.

In plain words
What is it for?
Use it to map onboarding, purchasing, support, renewal, or another defined experience and identify which improvements should come first.
Why use it?
It gives a team a shared view of where an experience breaks instead of relying on vague impressions about “users.”

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to map onboarding, purchasing, support, renewal, or another defined experience and identify which improvements should come first.

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Install with agentmods
npx agentmods add skills/exiao/pm-skills/journey-mapping
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add exiao/pm-skills --skill journey-mapping
Clone the repo
git clone --depth 1 https://github.com/exiao/pm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for journey-mapping

README.md
[![agentmods](https://agentmods.dev/badge/skills/exiao/pm-skills/journey-mapping/github.svg)](https://agentmods.dev/skills/exiao/pm-skills/journey-mapping)
Your own site
<a href="https://agentmods.dev/skills/exiao/pm-skills/journey-mapping"><img src="https://agentmods.dev/badge/skills/exiao/pm-skills/journey-mapping/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for journey-mapping

Your own site · 80×15
<a href="https://agentmods.dev/skills/exiao/pm-skills/journey-mapping"><img src="https://agentmods.dev/badge/skills/exiao/pm-skills/journey-mapping.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 128 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,585 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00128 $0.01585
Opus 5 $0.00064 $0.00792
Sonnet 5 $0.00026 $0.00317
Haiku 4.5 $0.00013 $0.00159

Measured 10d ago against content hash 772eb485990f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

journey-mapping scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

uxr/journey-mapping/SKILL.md · 83 lines

How it starts

The opening of the file, as written. The whole thing — 83 lines — stays where its author put it; the contents beside it link to each section on GitHub.

journey-mapping

A journey map is a shared picture of how a person experiences a process over time, from their point of view, not the org's. Its job is not to be pretty. Its job is to (1) create a shared truth a team can point at, and (2) surface the specific moments where the experience breaks so you know where to invest. A map that ends without prioritized opportunities is decoration.

Before you map: scope it

A journey map is only meaningful with a fixed viewpoint. Nail these first, or the map will be a vague average of nobody:

  • Persona / actor. ONE specific person type, with goals and context. "Users" is not a persona. If you have research personas, use one; if not, name a concrete archetype and its motivation.
  • Scenario + goal. The specific journey and what the person is trying to accomplish ("first-time user setting up the product and reaching first value"). One scenario per map. Onboarding and renewal are different maps.
  • Scope boundaries. Where does the journey start and end? Widen too far and it's shallow; narrow too far and you miss the handoffs where experiences usually break.
  • Grounding. Is this current-state (what happens today, from evidence) or future-state (the experience you intend to design)? Say which. Current-state maps must be built from real signal (interviews, support tickets, session recordings, analytics, a dogfood pass), not assumptions. If you're assuming, label the assumption rows explicitly so they can be validated.

The anatomy (rows of the map)

Lay stages across the top as columns. For each stage, fill these rows:

  1. Stage / phase — the chunk of the journey (e.g. Discover → Onboard → First use → Habit → Renew). Name them in the user's language, not the funnel's.
  2. Actions — what the person actually does in this stage, concrete steps.
  3. Thoughts / questions — what's going through their head; the questions they need answered to continue. Verbatim quotes if you have them.
  4. Emotions — the emotional curve across the journey (rising/falling, a plotted line). This is what makes a map more than a flowchart; the low points are where you focus.
  5. Touchpoints / channels — where the interaction happens (app screen, email, support, physical, third party).
  6. Pain points — friction, confusion, drop-off, unmet need, moments of doubt. Be specific and locate each at a stage.
  7. Opportunities — for each pain point, what could fix or improve it. This feeds prioritization.

Read the full file on GitHub · 83 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 83 lines · 128 tokens per session scan A 772eb485990f

Subscribe to this mod's changes

journey-mapping is a skill published in the GitHub repository exiao/pm-skills (9 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 128 tokens to every session and 1,585 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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