ecommerce-visual-copywriting

ecommerce-visual-copywriting is a skill for Claude Code, Codex from feichanggege/ecommerce-visual-copywriting-skill. It costs 231 tokens per session (3,195 once invoked), scanned A, original, MIT.

A Chinese-language planning workflow for visual copy and storyboards for online-store product images and detail pages.

In plain words
What is it for?
It helps plan product listing images, detail-page layouts, selling points, on-image text, design instructions, image-generation prompts, and compliance checks for Chinese e-commerce platforms.
Why use it?
It helps turn product information into platform-specific visual messages while checking claims against available evidence and advertising rules.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps plan product listing images, detail-page layouts, selling points, on-image text, design instructions, image-generation prompts, and compliance checks for Chinese e-commerce platforms.

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Install with agentmods
npx agentmods add skills/feichanggege/ecommerce-visual-copywriting-skill/ecommerce-visual-copywriting-skill
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting-skill
Clone the repo
git clone --depth 1 https://github.com/feichanggege/ecommerce-visual-copywriting-skill

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ecommerce-visual-copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/feichanggege/ecommerce-visual-copywriting-skill/ecommerce-visual-copywriting-skill/github.svg)](https://agentmods.dev/skills/feichanggege/ecommerce-visual-copywriting-skill/ecommerce-visual-copywriting-skill)
Your own site
<a href="https://agentmods.dev/skills/feichanggege/ecommerce-visual-copywriting-skill/ecommerce-visual-copywriting-skill"><img src="https://agentmods.dev/badge/skills/feichanggege/ecommerce-visual-copywriting-skill/ecommerce-visual-copywriting-skill/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ecommerce-visual-copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/feichanggege/ecommerce-visual-copywriting-skill/ecommerce-visual-copywriting-skill"><img src="https://agentmods.dev/badge/skills/feichanggege/ecommerce-visual-copywriting-skill/ecommerce-visual-copywriting-skill.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 231 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,195 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00231 $0.03195
Opus 5 $0.00115 $0.01597
Sonnet 5 $0.00046 $0.00639
Haiku 4.5 $0.00023 $0.00319

Measured 11d ago against content hash eba6b45b67af, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

ecommerce-visual-copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

SKILL.md · 241 lines

How it starts

The opening of the file, as written. The whole thing — 241 lines — stays where its author put it; the contents beside it link to each section on GitHub.

电商视觉策划与执行 SOP

语言规则

默认使用中文输出。用户明确要求 English、英文版或 bilingual 时,切换到英文或中英双语输出。英文完整版本见 SKILL.en.md,但运行时仍以本文件作为默认入口。

什么时候使用

当用户要做商品主图、详情页、卖点视觉化、图内文案、详情页叙事、平台合规自查或生图 Prompt 时使用本 Skill。

典型触发:

  • "帮我做一套淘宝主图和详情页文案"
  • "这个产品怎么提炼卖点做主图"
  • "按抖音小店风格给我出视觉脚本"
  • "帮我检查这套详情页有没有广告法风险"
  • "先给我主图 storyboard,再写图内文案"
  • "设计师要开工,给我画面 + 图内文案 + 设计说明"

不要用于:

  • 给出最终法律意见或替代律师/平台审核结论
  • 编造检测报告、专利、批准文号、销量、评价、认证
  • 为医疗、药品、保健食品、器械类产品制造未经资质支持的功效背书
  • 自动上架、自动投放、自动对外发布
  • 和电商视觉落图无关的普通营销长文

核心原则

  1. 策划先行。未判断转化驱动力前,不进入具体画面设计。
  2. 主图和详情页分工不同。主图目标是点击率,详情页目标是转化率。
  3. 先 Storyboard,后最终文案。方向确认前不做重执行。
  4. 合规底线先按法律基线判断,再叠加平台规则。
  5. 五维独立自审。任一维度低于 80 分,重写该维度,不用其他高分抵消。

工作流

  1. 收集信息,标注缺失项。
  2. 判断转化驱动力,锁定 Campaign Style Lock。
  3. 输出《视觉策划案》,暂停等待用户确认。
  4. 输出《图片规划脚本 / Storyboard》,暂停等待用户确认。
  5. 用户确认后,输出画面、图内文案、设计说明和生图 Prompt。
  6. 做五维独立自审,任一维度低于 80 分则只重写该维度。
  7. 交付最终执行方案和风险提示。

Step 1:深度策划

先收集以下信息。缺项时不要编造,直接标注"缺失",并只追问会影响方向判断的关键项。

必须项 用途
产品类型与资质边界 判断适用合规红线
目标平台 叠加平台审核规则
目标人群与使用场景 提炼痛点、场景和购买理由
产品卖点、参数、价格或规格 建立 Feature 到 Benefit 的翻译
已有主图、详情页、包装或竞品参考 判断视觉起点
视觉参考风格 建立 Campaign Style Lock

转化驱动力判断:

类型 典型品类 视觉重点
视觉驱动型 美妆、饰品、家居摆件 质感、光影、包装、氛围
痛点驱动型 清洁、收纳、母婴、健康护理 对比、证据、安全感、问题先行
理性驱动型 数码、家电、3C 配件 参数翻译、机制可视化、数字量化
情感价值型 香氛、礼盒、宠物用品、节日商品 情绪、仪式感、使用后状态

Campaign Style Lock 必须包含:

  • 主色、辅助色、强调色,不超过三色
  • 产品画面占比,主图建议 60%-80%
  • 光影体系
  • 字体系统
  • 禁止漂移项,例如随机背景、虚构 logo、风格突变、过度装饰

Step 2:输出《视觉策划案》

输出以下内容后暂停,等待用户确认:

  1. 转化驱动力判断与依据
  2. Campaign Style Lock
  3. 利益翻译表:Feature -> Advantage -> Benefit -> Evidence
  4. 合规边界:本产品可能适用的法律和平台红线
  5. 缺失信息与当前假设

暂停句:

以上是本次视觉策划案。请确认转化驱动力判断和风格锁是否符合品牌调性;确认后我再继续输出主图和详情页的视觉规划脚本。

Step 3:输出《图片规划脚本 / Storyboard》

这一步只出导演脚本,不出最终图内文案。目标是提前暴露方向错误,避免在成图阶段返工。

主图 5 张任务分配

编号 任务 脚本要点
KV1 首图 视觉截流 产品主体占比 60%-80%;唯一核心卖点;视觉第一落点明确
KV2 痛点/问题 问题先行 用用户语言提出问题,不做功能堆砌
KV3 差异对比 差异可视化 前后对比、新旧对比或参数对比,画面自证
KV4 场景代入 镜像效应 产品在真实场景中使用,环境不能淹没主体
KV5 行动引导 促成决策 规格、价格、组合、适用人群或 CTA,数字优先于形容词

Read the full file on GitHub · 241 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 241 lines · 231 tokens per session scan A eba6b45b67af

Subscribe to this mod's changes

ecommerce-visual-copywriting is a skill published in the GitHub repository feichanggege/ecommerce-visual-copywriting-skill (737 stars, last pushed 4d ago), licensed MIT. It adds 231 tokens to every session and 3,195 once invoked, about $0.0012 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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