email-marketing-automation

email-marketing-automation is a skill for Claude Code, Codex from finsilabs/awesome-ecommerce-skills. It costs 31 tokens per session (2,567 once invoked), scanned B, original, MIT.

A guide to sending automatic emails after customer actions or lifecycle events. It covers welcome messages, post-purchase follow-ups, win-back campaigns for inactive customers, and reminders for products people browsed.

In plain words
What is it for?
Use it to set up welcome series, order follow-ups, browse reminders, and re-engagement campaigns for customers who have not ordered recently.
Why use it?
It replaces manually sent one-off campaigns with messages triggered by customer behavior. This helps stores follow up consistently when a customer joins, buys, browses, or becomes inactive.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument; mentions Codex; mentions Gemini CLI.

Good fit Use it to set up welcome series, order follow-ups, browse reminders, and re-engagement campaigns for customers who have not ordered recently.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/finsilabs/awesome-ecommerce-skills/email-marketing-automation
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add finsilabs/awesome-ecommerce-skills --skill email-marketing-automation
Clone the repo
git clone --depth 1 https://github.com/finsilabs/awesome-ecommerce-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for email-marketing-automation

README.md
[![agentmods](https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/email-marketing-automation/github.svg)](https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/email-marketing-automation)
Your own site
<a href="https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/email-marketing-automation"><img src="https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/email-marketing-automation/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for email-marketing-automation

Your own site · 80×15
<a href="https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/email-marketing-automation"><img src="https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/email-marketing-automation.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 31 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,567 The whole file, excluding the scripts and references it only reads on demand.
Security scan B 1 finding. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00031 $0.02567
Opus 5 $0.00015 $0.01283
Sonnet 5 $0.00006 $0.00513
Haiku 4.5 $0.00003 $0.00257

Measured 9d ago against content hash b143c8cfa466, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade B, and why

email-marketing-automation scanned grade B with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Sends data to an external URLmediumData exfiltration

A POST to an outside endpoint may be telemetry or may be exfiltration; either way the mod talks to somewhere, and you should know where.

await fetch('https://a.klaviyo.com/api/events/', { method: 'POST',
skills/marketing-growth/email-marketing-automation/SKILL.md · 213 lines

How it starts

The opening of the file, as written. The whole thing — 213 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Email Marketing Automation

Overview

Triggered email flows automatically send personalized messages based on customer behavior and lifecycle stage, achieving 3–5x higher open rates than broadcast campaigns. Klaviyo (for Shopify/BigCommerce) and AutomateWoo or Klaviyo plugin (for WooCommerce) provide pre-built flow templates for the four critical flows: welcome series, post-purchase nurture, win-back campaigns, and browse abandonment. Most merchants can set these up without writing any code.

When to Use This Skill

  • When setting up a new store and needing baseline lifecycle email coverage
  • When replacing manual one-off campaigns with behavior-triggered sequences
  • When recovering revenue from customers who browsed but did not purchase
  • When re-engaging lapsed customers who have not ordered in 60–180 days
  • When personalizing post-purchase communication to reduce returns and increase LTV

Core Instructions

Step 1: Choose the right tool

Platform Recommended Tool Why
Shopify Klaviyo Pre-built flow templates, deep Shopify integration, automatic event tracking (Viewed Product, Added to Cart, Checkout Started, Placed Order), predictive analytics
WooCommerce AutomateWoo ($99/yr) or Klaviyo (WooCommerce plugin) AutomateWoo has native WooCommerce triggers and hooks; Klaviyo plugin syncs WooCommerce events
BigCommerce Klaviyo or Omnisend Both have native BigCommerce integrations and pre-built lifecycle flow templates
Custom / Headless Klaviyo (via Track API) or SendGrid Send events to Klaviyo's API; build flows in their visual editor

Step 2: Set up the four core flows


Shopify with Klaviyo

Install Klaviyo from the Shopify App Store. Klaviyo automatically tracks Shopify events — no additional setup required for event capture.

Flow 1: Welcome Series

  1. Go to Klaviyo → Flows → Create Flow → Welcome Series (use the pre-built template)
  2. The default template sends 3 emails:
    • Email 1 (immediate): Welcome + brand story + 10% discount for first purchase
    • Email 2 (day 2): Bestsellers or curated collection
    • Email 3 (day 7): Brand mission / social proof
  3. Customize the email copy and design using Klaviyo's drag-and-drop editor
  4. The flow triggers automatically when someone subscribes via your Shopify popups, checkout opt-in, or newsletter form
  5. Add a conditional split on "Has placed an order" to skip the discount email for customers who already purchased after subscribing

Read the full file on GitHub · 213 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 213 lines · 31 tokens per session scan B b143c8cfa466

Subscribe to this mod's changes

email-marketing-automation is a skill published in the GitHub repository finsilabs/awesome-ecommerce-skills (52 stars, last pushed 6mo ago), licensed MIT. It adds 31 tokens to every session and 2,567 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it B with 1 finding (sends data to an external url). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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