exit-intent-popups

Exit-Intent Popups

Overview

Exit-intent popups detect when a visitor is about to leave — by tracking rapid mouse movement toward the browser's address bar on desktop — and display a targeted offer. When implemented with proper targeting and frequency capping, they recover 5–10% of otherwise lost visitors. Dedicated popup apps handle all the detection logic, A/B testing, and ESP integration — no custom code needed.

When to Use This Skill

• When site bounce rate is above 60% and conversion rate is below 2%
• When capturing email addresses for the marketing list during the session
• When offering a first-purchase discount to new visitors who haven't converted
• When reminding checkout abandoners about items in their cart before they leave
• When A/B testing popup offer types (% off vs. free shipping vs. free gift)

Core Instructions

Step 1: Choose the right popup tool

Platform	Recommended Tool	Why
Shopify	Klaviyo Forms (free, syncs to Klaviyo) or Privy ($30/mo)	Klaviyo Forms integrates directly with Klaviyo flows; Privy includes A/B testing, unique coupon codes, and detailed analytics
WooCommerce	OptinMonster ($9/mo) or Popup Maker (free)	OptinMonster has exit-intent detection, A/B testing, and WooCommerce integration; Popup Maker is simpler and free
BigCommerce	Justuno or Klaviyo Forms	Both have native BigCommerce integrations and exit-intent detection
Custom / Headless	Klaviyo Forms (via JavaScript embed) or custom implementation	Klaviyo Forms works on any site with a JavaScript snippet

Step 2: Configure exit-intent detection and targeting

Most popup tools have exit-intent built in. The key is configuring it correctly to avoid annoying visitors.

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Shopify with Klaviyo Forms

1. In Klaviyo, go to Sign-up Forms → Create Form
2. Choose Popup as the form type
3. Under Targeting, set:
   • Display when: Exit intent (mouse moves to top of browser)
   • Delay: 5 seconds minimum time on page before activating
   • Frequency: Show once per 14 days (Klaviyo manages this via cookie)
4. Under Targeting → Conditions, add:
   • Show only on: Homepage, product pages, collection pages
   • Do NOT show on: /checkout, /cart, /account
   • Do NOT show to: Existing subscribers (Klaviyo checks this automatically for identified profiles)
5. Under Form Content, set your offer:
   • For email capture: "Get 10% off your first order" + email input + GDPR consent checkbox
   • For cart reminder: "You have items in your cart — complete your purchase" + link back to cart
6. Under Success Action, create a discount code:
   • Connect to Shopify → Discounts — Klaviyo can automatically create unique single-use 10% off codes
   • These codes appear in the success message and are automatically synced to the subscriber's profile