win-back-reactivation

win-back-reactivation is a skill for Claude Code, Codex from finsilabs/awesome-ecommerce-skills. It costs 27 tokens per session (2,510 once invoked), scanned A, original, MIT.

A campaign workflow for contacting customers who have stopped buying and offering a reason to return.

In plain words
What is it for?
It helps identify lapsed customers, create personalized comeback offers, send a three-step email sequence, and stop contacting people who remain unresponsive.
Why use it?
It gives inactive customers a structured follow-up instead of treating them like new prospects.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions Codex; mentions Gemini CLI.

Good fit It helps identify lapsed customers, create personalized comeback offers, send a three-step email sequence, and stop contacting people who remain unresponsive.

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Install with agentmods
npx agentmods add skills/finsilabs/awesome-ecommerce-skills/win-back-reactivation
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add finsilabs/awesome-ecommerce-skills --skill win-back-reactivation
Clone the repo
git clone --depth 1 https://github.com/finsilabs/awesome-ecommerce-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for win-back-reactivation

README.md
[![agentmods](https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/win-back-reactivation/github.svg)](https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/win-back-reactivation)
Your own site
<a href="https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/win-back-reactivation"><img src="https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/win-back-reactivation/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for win-back-reactivation

Your own site · 80×15
<a href="https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/win-back-reactivation"><img src="https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/win-back-reactivation.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 27 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,510 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00027 $0.02510
Opus 5 $0.00014 $0.01255
Sonnet 5 $0.00005 $0.00502
Haiku 4.5 $0.00003 $0.00251

Measured 9d ago against content hash a03a8147707f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

win-back-reactivation scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-growth/win-back-reactivation/SKILL.md · 182 lines

How it starts

The opening of the file, as written. The whole thing — 182 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Win-Back Reactivation

Overview

Lapsed customers — those who have not purchased within 2× their typical repurchase cycle — represent a high-ROI recovery opportunity because they already know your brand. Win-back campaigns targeting these customers typically yield 5–15% reactivation rates, compared to 1–3% for cold prospecting. For Shopify, Klaviyo's predictive churn risk segment automates lapsed customer identification without manual RFM scoring. For WooCommerce, AutomateWoo provides a dedicated "Win Back" automation trigger. The strategic work is structuring a three-step email sequence, personalizing offers by customer LTV, and sunsetting contacts who remain unresponsive.

When to Use This Skill

Note: For proactive churn prevention before customers lapse, see @customer-retention-engine. This skill focuses on re-engaging customers who have already become inactive.

  • When a large portion of your customer base has not purchased in 90–180 days
  • When overall repeat purchase rate is declining year-over-year
  • When you have never systematically targeted lapsed customers before
  • When lifecycle marketing is in place but there is no specific win-back workflow
  • When wanting to identify which lapsed customers are worth discounting vs. sunsetting

Core Instructions

Step 1: Choose your win-back automation tool

Platform Recommended Tool Why Price
Shopify Klaviyo Predictive churn risk segment built-in; syncs Shopify orders natively Free up to 500 contacts; $20+/mo
WooCommerce AutomateWoo Native "Win Back" trigger based on days since last order $99/yr
BigCommerce Klaviyo Same as Shopify — Klaviyo has a native BigCommerce integration Free up to 500 contacts; $20+/mo
Any platform Drip Ecommerce-focused automation with built-in win-back workflow templates $39+/mo

Recommendation: If you already use Klaviyo for cart abandonment or post-purchase flows, add win-back there — no additional tool needed. If you are on WooCommerce without Klaviyo, AutomateWoo is the most cost-effective option.

Read the full file on GitHub · 182 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 182 lines · 27 tokens per session scan A a03a8147707f

Subscribe to this mod's changes

win-back-reactivation is a skill published in the GitHub repository finsilabs/awesome-ecommerce-skills (52 stars, last pushed 6mo ago), licensed MIT. It adds 27 tokens to every session and 2,510 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.