branding-identity

branding-identity is a skill for Claude Code, Codex from flitzrrr/frontend-design-skills. It costs 28 tokens per session (1,501 once invoked), scanned A, original, MIT.

A guide to defining how a company should look, sound, and be understood. Brand identity includes more than a logo: it covers positioning, visual rules, writing style, and consistency across websites and other materials.

In plain words
What is it for?
Use it to develop positioning, visual identity systems, style guides, tone of voice, portfolio pages, case studies, and consistent designs across digital channels.
Why use it?
It helps prevent a company from appearing inconsistent or interchangeable. Clear brand decisions make design and communication easier to keep aligned.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to develop positioning, visual identity systems, style guides, tone of voice, portfolio pages, case studies, and consistent designs across digital channels.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/flitzrrr/frontend-design-skills/branding-identity
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add flitzrrr/frontend-design-skills --skill branding-identity
Clone the repo
git clone --depth 1 https://github.com/flitzrrr/frontend-design-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for branding-identity

README.md
[![agentmods](https://agentmods.dev/badge/skills/flitzrrr/frontend-design-skills/branding-identity/github.svg)](https://agentmods.dev/skills/flitzrrr/frontend-design-skills/branding-identity)
Your own site
<a href="https://agentmods.dev/skills/flitzrrr/frontend-design-skills/branding-identity"><img src="https://agentmods.dev/badge/skills/flitzrrr/frontend-design-skills/branding-identity/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for branding-identity

Your own site · 80×15
<a href="https://agentmods.dev/skills/flitzrrr/frontend-design-skills/branding-identity"><img src="https://agentmods.dev/badge/skills/flitzrrr/frontend-design-skills/branding-identity.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 28 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,501 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00028 $0.01501
Opus 5 $0.00014 $0.00750
Sonnet 5 $0.00006 $0.00300
Haiku 4.5 $0.00003 $0.00150

Measured 12d ago against content hash 426d09e26cf7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

branding-identity scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills-src/branding-identity/SKILL.md · 157 lines

How it starts

The opening of the file, as written. The whole thing — 157 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Branding and Identity

A brand is more than a logo. It encompasses all perceptions and experiences people have with a company. Design is strategy, not decoration.

Scope

Use this skill when you:

  • Develop or review a brand positioning
  • Create a corporate design or brand style guide
  • Align a website's visual identity with the brand strategy
  • Design portfolio or case study pages
  • Define tone of voice and brand personality
  • Ensure consistency across all touchpoints

Principles

1. A Brand Is More Than a Logo

Branding encompasses design, communication, service, and behavior. Everything shapes the brand.

2. Consistency Builds Trust

A brand is built through continuous, consistent communication over an extended period. Inconsistency destroys trust.

3. Positioning Is Mandatory

Every company must clearly define what sets it apart from the competition. Without positioning, the offering is interchangeable.

4. Brands Are Formed in People's Minds

The company does not define the brand — the audience's perception does. Branding actively steers that perception.

5. Authenticity Over Staging

Show real people, real work, real results. Disingenuous portrayals lead to disappointment.

Rules

DO: Develop a Positioning

  • DEFINE clearly what distinguishes the company.
  • IDENTIFY differentiators (quality, communication, pricing, service).
  • FORMULATE a positioning statement: "We are [what] for [whom], who [need], because [differentiator]."

DO: Define the Brand Core

  • DEFINE 3-5 core values for the brand.
  • FORMULATE a brand story: Why does the company exist? What problem does it solve?
  • DESCRIBE the brand personality: If the brand were a person — how would it speak?

DO: Implement Corporate Design Consistently

  • CREATE a design system with defined colors, fonts, spacing, and components.
  • USE the logo in predefined variants (color, black/white, icon-only, with/without tagline).
  • DEFINE logo placement, clear space, and minimum size.
  • LIMIT the color palette to a maximum of 5-7 colors.
  • SELECT a maximum of 2 font families.

Read the full file on GitHub · 157 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 157 lines · 28 tokens per session scan A 426d09e26cf7

Subscribe to this mod's changes

branding-identity is a skill published in the GitHub repository flitzrrr/frontend-design-skills (5 stars, last pushed 5mo ago), licensed MIT. It adds 28 tokens to every session and 1,501 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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