customer-journey

customer-journey is a skill for Claude Code, Codex from flitzrrr/frontend-design-skills. It costs 31 tokens per session (1,450 once invoked), scanned A, original, MIT.

A way to map how people interact with a company across stages such as discovery, onboarding, purchase, and retention. A journey map records their needs, questions, and contact points over time.

In plain words
What is it for?
Use it to create personas, map touchpoints, design onboarding, assign content to journey stages, and plan retention, referral, or win-back activities.
Why use it?
It shifts design decisions from the company's internal structure to the user's experience. It also accounts for people skipping steps, returning to earlier stages, or needing support after purchase.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create personas, map touchpoints, design onboarding, assign content to journey stages, and plan retention, referral, or win-back activities.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/flitzrrr/frontend-design-skills/customer-journey
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add flitzrrr/frontend-design-skills --skill customer-journey
Clone the repo
git clone --depth 1 https://github.com/flitzrrr/frontend-design-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-journey

README.md
[![agentmods](https://agentmods.dev/badge/skills/flitzrrr/frontend-design-skills/customer-journey/github.svg)](https://agentmods.dev/skills/flitzrrr/frontend-design-skills/customer-journey)
Your own site
<a href="https://agentmods.dev/skills/flitzrrr/frontend-design-skills/customer-journey"><img src="https://agentmods.dev/badge/skills/flitzrrr/frontend-design-skills/customer-journey/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-journey

Your own site · 80×15
<a href="https://agentmods.dev/skills/flitzrrr/frontend-design-skills/customer-journey"><img src="https://agentmods.dev/badge/skills/flitzrrr/frontend-design-skills/customer-journey.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 31 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,450 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00031 $0.01450
Opus 5 $0.00015 $0.00725
Sonnet 5 $0.00006 $0.00290
Haiku 4.5 $0.00003 $0.00145

Measured 12d ago against content hash eef3b99afee9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

customer-journey scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills-src/customer-journey/SKILL.md · 142 lines

How it starts

The opening of the file, as written. The whole thing — 142 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Journey

Every design decision begins with the user's needs, motivations, and questions — not with the company's internal organizational structure.

Scope

Use this skill when you:

  • Create or validate personas for a web project
  • Visualize a customer journey map
  • Identify and prioritize touchpoints
  • Design onboarding sequences
  • Assign content to a journey phase
  • Plan post-purchase customer retention measures

Principles

1. Customer Perspective Before Company Perspective

Every design decision begins with the user, not with the internal structure.

2. Touchpoints Are Experience Moments

Every point of contact generates emotions and influences the purchase decision. No touchpoint should be left to chance.

3. The Journey Is Not Linear

Users jump between phases, skip steps, and return. Designs must account for this non-linearity.

4. Data Before Assumptions

Personas and journey maps are based on research (analytics, interviews, surveys) — not on gut feeling.

5. The Journey Does Not End at Purchase

Customer retention, referral, and win-back are integral components.

6. One Goal per Touchpoint

Each point of contact pursues exactly one primary call to action.

Rules

DO: Create Data-Driven Personas

  • COMBINE web analytics, CRM data, support inquiries, and user interviews.
  • DEFINE per persona: demographic key data, goals, pain points, preferred channels, decision criteria.
  • VALIDATE personas regularly against real user data and update at least annually.

DO: Explicitly Map the 5+1 Phases

  1. Awareness — The user recognizes a need or problem.
  2. Interest — They actively search for information and solutions.
  3. Evaluation — They compare options, read reviews, consult their network.
  4. Purchase Decision — They select an offer and complete the transaction.
  5. Customer Experience — They use the product and form an opinion.
  6. Retention — The company builds a long-term relationship.

DO: Categorize Touchpoints Using EPOMS

  • Earned: Reviews, referrals, press coverage.
  • Paid: Ads, sponsored posts, banner advertising.
  • Owned: Website, blog, newsletter, physical store.
  • Managed: Social media channels, app store presence.
  • Shared: Forum posts, shared social media content.

Read the full file on GitHub · 142 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 142 lines · 31 tokens per session scan A eef3b99afee9

Subscribe to this mod's changes

customer-journey is a skill published in the GitHub repository flitzrrr/frontend-design-skills (5 stars, last pushed 5mo ago), licensed MIT. It adds 31 tokens to every session and 1,450 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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