google-search-console-mcp: Skill for Claude Code

Heading Audit

Headings and internal links are the two levers that move a page without touching anything else. This audit covers the headings half.

Input

A page URL.

Steps

1. Call heading_audit on the target URL. No auth needed, no quota consumed.
2. Check h1_count. Zero or two and above is the first thing to fix.
3. Read hierarchy_jumps. An H2 followed by an H4 breaks the outline.
4. Check title_h1_identical and title_h1_overlap. A title that repeats the H1 word for word wastes a free second angle on the target keyword.
5. Read empty_headings and descriptive_ratio. The test to apply: can someone understand the page by reading only its headings?
6. Check words_per_h2. Past 400, the page reads as a wall.

Cross-reference before rewriting a title

Call content_brief on the page to get the queries it already ranks for. Rewrite the title around a query the H1 does not already cover, not around a guess. If the page has impressions on a question query, that phrasing belongs in an H2.

Output format

Verdict: healthy or issues_found.

Structure: H1 count, heading count, words per H2, descriptive ratio.

Outline as it reads today: the headings in document order, indented by level. Then state plainly whether the page is understandable from that outline alone.

Title vs H1:

• Current title
• Current H1
• Overlap score
• If identical, propose a rewritten title covering a second angle

Priority list:

1. Critical: missing or duplicated H1
2. High: level jumps, no H2 on a long page
3. Medium: headings that carry no information
4. Low: subheading density

Rewrites are proposed as concrete text, not as advice to "improve the heading".