research-positioning

Research and position a product

Turn incomplete product context and current evidence into a decision-ready market position.

Establish the decision

Name the decision this research must change. Use available project context before asking anything. Ask at most one bundled question when different answers would materially change the conclusion.

Build the minimum useful model:

• Product: mechanism, maturity, price, constraints, and demonstrated capabilities.
• Audience: buyer, user, situation, decision power, and switching trigger.
• Costly moment: the event that makes the problem urgent or expensive.
• Alternatives: direct products, adjacent substitutes, agencies, spreadsheets, and doing nothing.
• Change: the credible before-and-after outcome.
• Proof: product evidence, customer behavior, demonstrations, or defensible reasoning.

Research with evidence discipline

Use current primary sources for volatile market, competitor, pricing, and platform claims. Separate:

• Observed: directly present in product, analytics, customer language, or a cited source.
• Inferred: the best explanation supported by observations.
• Assumed: necessary to continue but not yet supported.

Treat multiple comments from one thread as one selection mechanism. Name sample bias and how sources were recruited. Keep single-source observations as hypotheses. Prefer customer behavior and language over demographic stereotypes. Describe audience habitats with named communities and observed behavior, not a generic platform list.

For market size, state whether the estimate is top-down or bottom-up and show the governing inputs. Do not manufacture precision.

Make the positioning decisions

Resolve:

1. the narrowest valuable audience to serve now;
2. the costly moment that creates urgency;
3. the real alternative used today;
4. the distinct product mechanism;
5. the strongest credible promise;
6. the proof that reduces the main objection;
7. the category or frame that makes the choice legible.