competitive-positioning

competitive-positioning is a skill for Claude Code, Codex from fzfclee/consulting-skills. It costs 49 tokens per session (744 once invoked), scanned A, original, Apache-2.0.

A consulting method for deciding how an offer should stand out against direct competitors, substitutes and the usual way customers solve a problem. It connects the target buyer's priorities with differences that can be credibly proved.

In plain words
What is it for?
Use it to sharpen a strategy, sales offer, pitch or account plan. It helps define the target buyer, compare alternatives, identify meaningful differences and plan supporting proof.
Why use it?
It prevents a pitch from becoming a list of features or an unsupported slogan. Missing customer, competitor and evidence information is made explicit so it can be validated.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to sharpen a strategy, sales offer, pitch or account plan. It helps define the target buyer, compare alternatives, identify meaningful differences and plan supporting proof.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/fzfclee/consulting-skills/competitive-positioning
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add fzfclee/consulting-skills --skill competitive-positioning
Clone the repo
git clone --depth 1 https://github.com/fzfclee/consulting-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-positioning

README.md
[![agentmods](https://agentmods.dev/badge/skills/fzfclee/consulting-skills/competitive-positioning/github.svg)](https://agentmods.dev/skills/fzfclee/consulting-skills/competitive-positioning)
Your own site
<a href="https://agentmods.dev/skills/fzfclee/consulting-skills/competitive-positioning"><img src="https://agentmods.dev/badge/skills/fzfclee/consulting-skills/competitive-positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitive-positioning

Your own site · 80×15
<a href="https://agentmods.dev/skills/fzfclee/consulting-skills/competitive-positioning"><img src="https://agentmods.dev/badge/skills/fzfclee/consulting-skills/competitive-positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 49 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 744 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00049 $0.00744
Opus 5 $0.00024 $0.00372
Sonnet 5 $0.00010 $0.00149
Haiku 4.5 $0.00005 $0.00074

Measured 9d ago against content hash e32e46deb731, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

competitive-positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/competitive-positioning/SKILL.md · 87 lines

How it starts

The opening of the file, as written. The whole thing — 87 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Positioning

Use this skill to run Competitive Positioning as a practical consulting method, not as a generic framework explanation.

Method Notes

  • Compare against direct competitors, substitutes, and the status quo.
  • A differentiator must matter to the buyer and be credible to prove.

Required Inputs

Collect or infer these inputs before execution:

  • offering
  • target customer
  • competitors or alternatives
  • proof points

If an input is missing, do not block automatically. Mark it as missing, state the assumption used, and add a validation action.

When Not To Use

Do not use without a target segment, relevant alternatives, buying criteria, and evidence of why customers choose. Positioning is a defensible choice, not a slogan or feature inventory.

Adjacent Methods

  • pestel-analysis: macro environment.
  • porter-five-forces: industry economics.

Step-by-Step Execution

Step Required input How to execute Output
Define target buyer Segment, buying trigger, use case, decision criteria. State whose choice you are trying to win and against what alternatives. Positioning frame.
Map alternatives Direct competitors, substitutes, status quo. List alternatives and the buyer reason to choose each. Competitive alternative map.
Compare value dimensions Customer criteria, proof, features, outcomes, price, risk. Compare each option on buyer-relevant dimensions. Positioning comparison.
Test differentiators Comparison and evidence. Keep only differentiators that matter, are credible, and are hard to dismiss. Defensible differentiators.
Write position and proof Differentiators, objections, sales/channel context. Create positioning statement, proof points, and objection responses. Positioning package.

Output Template

### 1. Buyer And Choice Frame
Target buyer:
Decision situation:
Alternatives considered:
Evidence base:

### 2. Comparison
| Buyer criterion | Us | Alternative | Evidence | Gap |
|---|---|---|---|---|
|  |  |  |  |  |

### 3. Defensible Differentiation
| Differentiator | Why buyer cares | Proof | Competitor response risk |
|---|---|---|---|
|  |  |  |  |

### 4. Position And Validation
Positioning statement:
Proof needed next:
Buyer test:
Decision threshold:

### Evidence And Next Decision
- Confirmed facts:
- Assumptions:
- Missing evidence:
- Next action, owner, and timing:
- Expected signal and decision threshold:

Read the full file on GitHub · 87 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 87 lines · 49 tokens per session scan A e32e46deb731

Subscribe to this mod's changes

competitive-positioning is a skill published in the GitHub repository fzfclee/consulting-skills (4 stars, last pushed 21d ago), licensed Apache-2.0. It adds 49 tokens to every session and 744 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.