traffic-analyzer

Traffic Analyzer

Analyze website traffic, engagement, and traffic sources for any domain. Goes beyond raw data — scores the domain, interprets what the traffic patterns mean for affiliate promotion, and recommends whether the program is worth your time.

A tool returns numbers. This skill returns a verdict.

Use cases:

• Is this affiliate program's website healthy? (High traffic = more brand awareness = easier conversions)
• Where does a competitor get their traffic? (Find channels they're ignoring)
• Compare 2-3 affiliate programs by advertiser website strength
• Validate a niche by checking traffic to the top programs in it

Stage

This skill belongs to Stage S1: Research

When to Use

• Before committing to promote an affiliate program — check if the advertiser is legit
• When comparing multiple programs — traffic is a proxy for brand strength
• When competitor-spy identifies competitor sites — analyze their traffic sources
• When evaluating a niche — check if the top programs have healthy traffic
• When an advertiser claims "millions of users" — verify with data

Input Schema

domains: string[]             # (required) 1-5 domains to analyze — "heygen.com", "synthesia.io"
compare: boolean              # (optional, default: true if 2+ domains) Side-by-side comparison
focus: string                 # (optional, default: "affiliate") 
                              # "affiliate" — score from promoter perspective
                              # "competitor" — analyze as a competitor site
                              # "advertiser" — evaluate advertiser health

Workflow

Step 1: Gather Traffic Data

With SimilarWeb API (see shared/references/social-data-providers.md):

If social_data_config.similarweb is configured:

• Call SimilarWeb API for each domain
• Returns: global rank, country rank, visits, pages/visit, avg duration, bounce rate, traffic sources

Without API (web_search fallback):

For each domain:

1. web_search "[domain] traffic similarweb" → often shows rank and visit estimates in snippets
2. web_search "[domain] site traffic statistics" → third-party reports
3. web_search "site:[domain]" → Google index count as proxy for content depth
4. web_search "[domain] alexa rank" OR "[domain] semrush traffic" → alternative sources
5. web_fetch "https://www.similarweb.com/website/[domain]/" → extract visible data from SimilarWeb free page (may be limited)