spin-selling

spin-selling is a skill for Claude Code, Codex from getagentseal/founder-playbook. It costs 144 tokens per session (4,439 once invoked), scanned A, original, MIT.

A question-based method for handling complex business-to-business sales. SPIN stands for Situation, Problem, Implication, and Need-payoff questions.

In plain words
What is it for?
Use it to plan or assess major B2B sales conversations, develop customer needs, handle mounting objections, and turn vague follow-ups into clear next steps.
Why use it?
It helps uncover the customer’s underlying problem and its consequences when a sale involves several conversations, decision-makers, or objections.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to plan or assess major B2B sales conversations, develop customer needs, handle mounting objections, and turn vague follow-ups into clear next steps.

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Install with agentmods
npx agentmods add skills/getagentseal/founder-playbook/spin-selling
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add getagentseal/founder-playbook --skill spin-selling
Clone the repo
git clone --depth 1 https://github.com/getagentseal/founder-playbook

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for spin-selling

README.md
[![agentmods](https://agentmods.dev/badge/skills/getagentseal/founder-playbook/spin-selling/github.svg)](https://agentmods.dev/skills/getagentseal/founder-playbook/spin-selling)
Your own site
<a href="https://agentmods.dev/skills/getagentseal/founder-playbook/spin-selling"><img src="https://agentmods.dev/badge/skills/getagentseal/founder-playbook/spin-selling/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for spin-selling

Your own site · 80×15
<a href="https://agentmods.dev/skills/getagentseal/founder-playbook/spin-selling"><img src="https://agentmods.dev/badge/skills/getagentseal/founder-playbook/spin-selling.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 144 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,439 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 26 Apr 2026
  • Snyk pass 26 Apr 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00144 $0.04439
Opus 5 $0.00072 $0.02219
Sonnet 5 $0.00029 $0.00888
Haiku 4.5 $0.00014 $0.00444

Measured 10d ago against content hash 124392733ae3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

spin-selling scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

spin-selling/SKILL.md · 435 lines

How it starts

The opening of the file, as written. The whole thing — 435 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Note: This skill is independent analysis and commentary, not a reproduction of the original text. It synthesizes the book's core ideas with modern startup practice, surfaces where frameworks are outdated or incomplete, and integrates perspectives from adjacent disciplines. For the full argument and context, read the original book.

SPIN Selling

"The closing techniques that can be effective in smaller accounts will actually lose you business as the sales grow larger." - Neil Rackham

Core Insight

Sales techniques that work in small sales (closing, objection handling, feature pitching) tend to backfire in large sales.

Dimension Small Sale Large Sale
Selling cycle Single call Multi-call (months/years)
Decision maker Individual Multiple stakeholders
Customer's risk Low (personal $) High (career, public visibility)
Post-sale relationship None Ongoing
Need development Instant Slow, painful
Effective pressure Yes (closing works) No (closing backfires)
Top behavior Closing/Features Questioning/Need development

Decision rule: If you can't complete the sale in a single call, or if the customer must justify the decision to others, you're in a major sale. Use SPIN.


The 4 Stages of Every Sales Call

Stage What Happens Importance in Major Sales
1. Preliminaries Opening, warming up LOW (≤20% of call time)
2. Investigating Asking questions to develop needs HIGHEST (this is where you win)
3. Demonstrating Capability Showing your solution Medium (only after needs developed)
4. Obtaining Commitment Getting next-step action Low (good investigating makes this easy)

SPIN: The 4 Question Types

S - Situation Questions

Background facts about the customer's current situation.

  • "What equipment are you using now?"
  • "How long have you had it?"

Read the full file on GitHub · 435 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 435 lines · 144 tokens per session scan A 124392733ae3

Subscribe to this mod's changes

spin-selling is a skill published in the GitHub repository getagentseal/founder-playbook (556 stars, last pushed 1mo ago), licensed MIT. It adds 144 tokens to every session and 4,439 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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