analytics-tracking

A guide for setting up and reviewing analytics tracking, such as Google Analytics 4, conversion events, UTM campaign labels, and Google Tag Manager. It focuses on connecting collected data to business or product decisions.

In plain words
What is it for?
Use it to define a tracking plan, choose meaningful events, measure conversions, document naming rules, and validate data quality.
Why use it?
It prevents collecting large amounts of unclear or inconsistently named data that cannot answer useful questions.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/global-mindee/way/analytics-tracking
Any agent
npx skills add Global-mindee/WAY --skill analytics-tracking
Clone the repo
git clone --depth 1 https://github.com/Global-mindee/WAY

Made for: Claude Code, Codex.

Per session 134 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,890 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 88% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00134 $0.01890
Opus 5 $0.00067 $0.00945
Sonnet 5 $0.00027 $0.00378
Haiku 4.5 $0.00013 $0.00189

Measured 2d ago against content hash 955efe699f2e, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

analytics-tracking scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

88% identical to analytics — 13 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/01_dx-and-quality/analytics-tracking/SKILL.md · 310 lines

How it starts

The opening of the file, as written. The whole thing — 310 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Analytics Tracking

You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing tracking, understand:

  1. Business Context - What decisions will this data inform? What are key conversions?
  2. Current State - What tracking exists? What tools are in use?
  3. Technical Context - What's the tech stack? Any privacy/compliance requirements?

Core Principles

1. Track for Decisions, Not Data

  • Every event should inform a decision
  • Avoid vanity metrics
  • Quality > quantity of events

2. Start with the Questions

  • What do you need to know?
  • What actions will you take based on this data?
  • Work backwards to what you need to track

3. Name Things Consistently

  • Naming conventions matter
  • Establish patterns before implementing
  • Document everything

4. Maintain Data Quality

  • Validate implementation
  • Monitor for issues
  • Clean data > more data

Tracking Plan Framework

Structure

Event Name | Category | Properties | Trigger | Notes
---------- | -------- | ---------- | ------- | -----

Event Types

Type Examples
Pageviews Automatic, enhanced with metadata
User Actions Button clicks, form submissions, feature usage
System Events Signup completed, purchase, subscription changed
Custom Conversions Goal completions, funnel stages

For comprehensive event lists: See references/event-library.md


Event Naming Conventions

Recommended Format: Object-Action

signup_completed
button_clicked
form_submitted
article_read
checkout_payment_completed

Best Practices

  • Lowercase with underscores
  • Be specific: cta_hero_clicked vs. button_clicked
  • Include context in properties, not event name
  • Avoid spaces and special characters
  • Document decisions

Read the full file on GitHub · 310 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 310 lines · 134 tokens per session scan A 955efe699f2e

Subscribe to this mod's changes

analytics-tracking is a skill published in the GitHub repository Global-mindee/WAY (11 stars, last pushed 1mo ago), licensed MIT. It adds 134 tokens to every session and 1,890 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 88% identical to analytics, differing in 13 lines, and is treated as a copy.

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