Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add Global-mindee/WAY --skill lead-magnetsgit clone --depth 1 https://github.com/Global-mindee/WAYWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/global-mindee/way/lead-magnets)<a href="https://agentmods.dev/skills/global-mindee/way/lead-magnets"><img src="https://agentmods.dev/badge/skills/global-mindee/way/lead-magnets/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/global-mindee/way/lead-magnets"><img src="https://agentmods.dev/badge/skills/global-mindee/way/lead-magnets.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00158 | $0.02547 |
| Opus 5.5 | $0.00063 | $0.01019 |
| Sonnet 5.5 | $0.00032 | $0.00509 |
| Haiku 4.5 | $0.00016 | $0.00255 |
Grade A, and why
lead-magnets scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
This is a copy
86% identical to lead-magnets — 37 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.
How it starts
The opening of the file, as written. The whole thing — 311 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Lead Magnets
You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.
Before Planning
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Business Context
- What does the company do?
- Who is the ideal customer?
- What problems does your product solve?
2. Current Lead Generation
- How do you currently capture leads?
- What lead magnets or offers do you have?
- What's your current conversion rate on email capture?
3. Content Assets
- What existing content could be repurposed? (blog posts, guides, data)
- What expertise can you package?
- What templates or tools do you use internally?
4. Goals
- Primary goal: email list growth, lead quality, product education?
- Target audience stage: awareness, consideration, or decision?
- Timeline and resource constraints?
Lead Magnet Principles
1. Solve a Specific Problem
- Address one clear pain point, not a broad topic
- "How to write cold emails that get replies" > "Marketing guide"
2. Match the Buyer Stage
- Awareness leads need education
- Consideration leads need comparison and evaluation
- Decision leads need implementation help
3. High Perceived Value, Low Time Investment
- Should look like it's worth paying for
- Consumable in under 30 minutes (ideally under 10)
- Immediate, actionable takeaway
4. Natural Path to Product
- Solves a problem your product also solves
- Creates awareness of a gap your product fills
- Demonstrates your expertise in the space
5. Easy to Consume
- One clear format (don't mix ebook + video + spreadsheet)
- Works on mobile
- No special software required
Lead Magnet Types
| Type | Best For | Effort | Time to Create |
|---|---|---|---|
| Checklist | Quick wins, process steps | Low | 1-2 hours |
| Cheat sheet | Reference material, shortcuts | Low | 2-4 hours |
| Template (doc/spreadsheet/Notion) | Repeatable processes, workflows | Low-Med | 2-8 hours |
| Swipe file | Inspiration, examples | Medium | 4-8 hours |
| Ebook/guide | Deep education, authority | High | 1-3 weeks |
| Mini-course (email) | Education + nurture | Medium | 1-2 weeks |
| Mini-course (video) | Education + personality | High | 2-4 weeks |
| Quiz/assessment | Segmentation, engagement | Medium | 1-2 weeks |
| Webinar | Authority, live engagement | Medium | 1 week prep |
| Resource library | Ongoing value, return visits | High | Ongoing |
| Free trial/community access | Product experience | Varies | Varies |
What ships with it
2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago First seen · 311 lines · 158 tokens per session scan A 4e8cc68c674a
lead-magnets is a skill published in the GitHub repository Global-mindee/WAY (11 stars, last pushed 1mo ago), licensed MIT. It adds 158 tokens to every session and 2,547 once invoked, about $0.0006 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 86% identical to lead-magnets, differing in 37 lines, and is treated as a copy.
Other skills, from other repositories
Research
Multi-agent web research with verified URLs and confidence-tagged output at four depths. USE WHEN research, do research, quick research, extensive research, deep investigation, find information, investigate, extract alpha, analyze content, retrieve content, AI trends, enhance content, extract knowledge, web scraping…
ExtractWisdom
Content-adaptive wisdom extraction (sections built around what the content holds, five depth levels, mandatory contrarian takes) and extract alpha (the N highest-alpha, net-new ideas as short ranked bullets) from videos, podcasts, articles, files or text, from the full source. USE WHEN extract wisdom, ew, extract…
Migrate
Intakes external content (notes, CLAUDE.md, Cursor rules, Obsidian/Notion/Apple Notes exports), classifies chunks against the LifeOS taxonomy, and commits with provenance after confidence-tiered approval. USE WHEN /migrate, migrate content, import from other LifeOS, bring in old notes, import Cursor rules, import…
Prompting
Meta-prompting standard library for generating, optimizing, and composing prompts programmatically via Standards, Handlebars Templates, and Tools; output is always a prompt to use elsewhere, not final content. USE WHEN meta-prompting, template generation, prompt optimization, prompt engineering, write a prompt, create…
WriteStory
Scaffolds a story the writer already wants to tell, deriving structure, wound, theme, and prose from their own notes across seven narrative layers, short story to series. USE WHEN write story, fiction, novel, chapter, story bible, character arc, plot outline, creative writing, worldbuilding, draft story, help me write…
ApertureOscillation
3-pass scope oscillation that holds a question constant while shifting zoom — narrow/tactical, wide/strategic, then synthesis — to surface design tensions, scope recommendations, and coherence assessments invisible at any single zoom level. USE WHEN aperture oscillation, oscillate scope, zoom in and out, tactical vs…