product-marketing-context

product-marketing-context is a skill for Claude Code, Codex from Global-mindee/WAY. It costs 113 tokens per session (1,758 once invoked), scanned A, a copy of product-marketing-context, MIT.

A document and workflow for recording a product’s positioning, target audience, ideal customer profile, and core marketing information. An ideal customer profile describes the type of customer most likely to benefit from a product.

In plain words
What is it for?
Creating or updating product messaging foundations, audience descriptions, positioning, and customer profiles.
Why use it?
It prevents teams from repeatedly gathering the same background information. It gives other marketing work a shared starting point.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Creating or updating product messaging foundations, audience descriptions, positioning, and customer profiles.

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Install with agentmods
npx agentmods add skills/global-mindee/way/product-marketing-context
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Global-mindee/WAY --skill product-marketing-context
Clone the repo
git clone --depth 1 https://github.com/Global-mindee/WAY

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-marketing-context

README.md
[![agentmods](https://agentmods.dev/badge/skills/global-mindee/way/product-marketing-context/github.svg)](https://agentmods.dev/skills/global-mindee/way/product-marketing-context)
Your own site
<a href="https://agentmods.dev/skills/global-mindee/way/product-marketing-context"><img src="https://agentmods.dev/badge/skills/global-mindee/way/product-marketing-context/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-marketing-context

Your own site · 80×15
<a href="https://agentmods.dev/skills/global-mindee/way/product-marketing-context"><img src="https://agentmods.dev/badge/skills/global-mindee/way/product-marketing-context.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 113 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,758 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 91% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00113 $0.01758
Opus 5 $0.00056 $0.00879
Sonnet 5 $0.00023 $0.00352
Haiku 4.5 $0.00011 $0.00176

Measured 7d ago against content hash ba130907d7ef, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

product-marketing-context scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

91% identical to product-marketing-context — 9 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/03_business/product-marketing-context/SKILL.md · 242 lines

How it starts

The opening of the file, as written. The whole thing — 242 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Marketing Context

You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.

The document is stored at .claude/product-marketing-context.md.

Workflow

Step 1: Check for Existing Context

First, check if .claude/product-marketing-context.md already exists. Also check .agents/product-marketing-context.md for older setups — if found there but not in .claude/, offer to move it.

If it exists:

  • Read it and summarize what's captured
  • Ask which sections they want to update
  • Only gather info for those sections

If it doesn't exist, offer two options:

  1. Auto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.

  2. Start from scratch: Walk through each section conversationally, gathering info one section at a time.

Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?"

Step 2: Gather Information

If auto-drafting:

  1. Read the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs
  2. Draft all sections based on what you find
  3. Present the draft and ask what needs correcting or is missing
  4. Iterate until the user is satisfied

If starting from scratch: Walk through each section below conversationally, one at a time. Don't dump all questions at once.

For each section:

  1. Briefly explain what you're capturing
  2. Ask relevant questions
  3. Confirm accuracy
  4. Move to the next

Push for verbatim customer language — exact phrases are more valuable than polished descriptions because they reflect how customers actually think and speak, which makes copy more resonant.


Sections to Capture

Read the full file on GitHub · 242 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 242 lines · 113 tokens per session scan A ba130907d7ef

Subscribe to this mod's changes

product-marketing-context is a skill published in the GitHub repository Global-mindee/WAY (11 stars, last pushed 3d ago), licensed MIT. It adds 113 tokens to every session and 1,758 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 91% identical to product-marketing-context, differing in 9 lines, and is treated as a copy.

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