brand-research

Brand Research

Build a sourced Brand Core that future research, analysis, and creative workflows can reuse without rediscovering the company every time.

The required path is research-only and works with local files. GooseWorks sync, ad imports, and paid asset generation are optional extensions—not prerequisites for a complete result.

Inputs

• website — required canonical company or brand website.
• focus — optional product, collection, market, or campaign to prioritize.
• output_dir — optional; defaults to a clearly named local brand folder.
• depth — quick or full (default full).
• sync_to_gooseworks — optional, default false.
• include_existing_ads — optional, default true in full mode.
• generate_assets — optional paid extension, default false.

Brand Core output

Create:

brand-core/
  summary.md
  products.md
  audience.md
  competitors.md
  positioning-and-offers.md
  messaging.md
  visual-identity.md
  sources.md
  brand-core.json

Use local paths that work outside GooseWorks. brand-core.json is a structured echo for other agent skills; the Markdown remains the human-readable source of truth.

Workflow

1. Resolve the entity

Open the provided website and confirm the company name, canonical domain, market, and focus product. If the site is inaccessible or the identity remains ambiguous, ask for the minimum clarification instead of researching the wrong entity.

2. Research the first-party source

Review the homepage, product/collection pages, about page, pricing or offer pages, FAQ, policies, store navigation, social links, and press/brand resources. Capture:

• what the company sells and how the catalog is organized;
• prices, offers, bundles, guarantees, subscriptions, and availability;
• product claims, ingredients/materials, use cases, and differentiators;
• stated audiences and customer outcomes;
• brand voice, visual system, proof, and trust markers.

Do not turn marketing claims into facts. Label them as brand-stated claims until corroborated.