brand-voice-extractor

brand-voice-extractor is a skill for Claude Code, Codex from gooseworks-ai/goose-skills. It costs 76 tokens per session (1,825 once invoked), scanned A, original, MIT.

A company-voice analysis tool that studies published content such as blog posts, landing pages, and case studies. It produces guidelines for tone, vocabulary, sentence structure, formatting, calls to action, and the intended reader.

In plain words
What is it for?
Use it before writing marketing copy, outreach, campaigns, or other material that needs to match a company's public voice.
Why use it?
It turns examples of a company's existing writing into practical rules for creating new content. This helps keep outreach and campaigns consistent with the company's established style.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it before writing marketing copy, outreach, campaigns, or other material that needs to match a company's public voice.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/gooseworks-ai/goose-skills/brand-voice-extractor
About the project

Goose Skills is a library of workflows and data APIs that lets coding agents handle growth and go-to-market work such as advertising, social media, content, SEO, lead generation, and customer research. It is intended for teams using Claude Code, Cursor, Codex, and similar agents. The catalogue entries are its reusable skills.

gooseworks-ai/goose-skills · 1,202 stars · on GitHub · gooseworks.ai

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add gooseworks-ai/goose-skills --skill brand-voice-extractor
Clone the repo
git clone --depth 1 https://github.com/gooseworks-ai/goose-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice-extractor

README.md
[![agentmods](https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/brand-voice-extractor/github.svg)](https://agentmods.dev/skills/gooseworks-ai/goose-skills/brand-voice-extractor)
Your own site
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/brand-voice-extractor"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/brand-voice-extractor/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-voice-extractor

Your own site · 80×15
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/brand-voice-extractor"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/brand-voice-extractor.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 76 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,825 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00076 $0.01825
Opus 5 $0.00038 $0.00912
Sonnet 5 $0.00015 $0.00365
Haiku 4.5 $0.00008 $0.00183

Measured 9d ago against content hash 8a8638a64b2d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-voice-extractor scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand/capabilities/brand-voice-extractor/SKILL.md · 227 lines

How it starts

The opening of the file, as written. The whole thing — 227 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Voice Extractor

Analyze a company's published content to extract their brand voice and writing style. Reads their top content pieces and produces actionable guidelines for matching their voice in future content, outreach, or campaigns.

Quick Start

Extract brand voice for [company]. Use their blog at [url].

Or with content already cataloged:

Extract brand voice for [client]. Use the content inventory at clients/[client]/research/content-inventory.json.

Inputs

Input Required Source
Content URLs Yes User provides, or pulled from site-content-catalog output
Company name Yes For context in the analysis
Number of pages No Default: 15. How many pages to analyze.

Process

Phase 1: Select Content to Analyze

If content URLs are provided directly, use those. Otherwise:

  1. Read the content inventory from site-content-catalog output
  2. Select a diverse sample of 10-20 pages, prioritizing:
    • Blog posts (primary voice indicator)
    • Landing pages (marketing voice)
    • Case studies (storytelling voice)
    • Mix of recent and older content (to detect voice evolution)
    • Mix of topics (to see consistency across subjects)

Selection heuristic:

  • 8-10 blog posts (mix of how-to, opinion, product updates)
  • 2-3 landing pages (homepage, product page, solutions page)
  • 2-3 case studies or customer stories (if available)
  • 1-2 comparison/vs pages (if available)

Phase 2: Fetch and Extract Text

For each selected URL:

  1. WebFetch the page
  2. Extract the main content body (strip nav, footer, sidebar)
  3. Store: title, URL, raw text, word count

Phase 3: Analyze Voice Dimensions

Analyze across these dimensions:

A) Tone
  • Formality spectrum: Casual ↔ Professional ↔ Academic
  • Emotional register: Excited ↔ Measured ↔ Dry
  • Authority stance: Peer/friend ↔ Expert/teacher ↔ Institution
  • Humor usage: Frequent ↔ Occasional ↔ None
  • Directness: Direct/bold ↔ Hedged/diplomatic

Read the full file on GitHub · 227 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 227 lines · 76 tokens per session scan A 8a8638a64b2d

Subscribe to this mod's changes

brand-voice-extractor is a skill published in the GitHub repository gooseworks-ai/goose-skills (1,202 stars, last pushed 11d ago), licensed MIT. It adds 76 tokens to every session and 1,825 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

Other skills, from other repositories

excalidraw-ai

Create professional Excalidraw diagrams by generating JSON directly. This skill provides the Excalidraw JSON schema reference and professional icon libraries for AI agents to autonomously create diagrams without templates.

jiatastic/open-python-skills · 44 tokens

error-handling

Python error handling patterns for FastAPI, Pydantic, and asyncio. Follows "Let it crash" philosophy - raise exceptions, catch at boundaries. Covers HTTPException, global exception handlers, validation errors, background task failures. Use when: (1) Designing API error responses, (2) Handling RequestValidationError…

jiatastic/open-python-skills · 95 tokens

linting

Python linting with Ruff - an extremely fast linter written in Rust. Use when: (1) Standardizing code quality, (2) Fixing style warnings, (3) Enforcing rules in CI, (4) Replacing flake8/isort/pyupgrade/autoflake, (5) Configuring lint rules and suppressions.

jiatastic/open-python-skills · 74 tokens

logfire

Structured observability with Pydantic Logfire and OpenTelemetry. Use when: (1) Adding traces/logs to Python APIs, (2) Instrumenting FastAPI, HTTPX, SQLAlchemy, or LLMs, (3) Setting up service metadata, (4) Configuring sampling or scrubbing sensitive data, (5) Testing observability code.

jiatastic/open-python-skills · 77 tokens

commit-message

Analyze git changes and generate conventional commit messages. Supports batch commits for multiple unrelated changes. Use when: (1) Creating git commits, (2) Reviewing staged changes, (3) Splitting large changesets into logical commits.

jiatastic/open-python-skills · 49 tokens

python-backend

Python backend development expertise for FastAPI, security patterns, database operations, Upstash integrations, and code quality. Use when: (1) Building REST APIs with FastAPI, (2) Implementing JWT/OAuth2 authentication, (3) Setting up SQLAlchemy/async databases, (4) Integrating Redis/Upstash caching, (5) Refactoring…

jiatastic/open-python-skills · 102 tokens