campaign-brief-generator

campaign-brief-generator is a skill for Claude Code, Codex from gooseworks-ai/goose-skills. It costs 71 tokens per session (1,905 once invoked), scanned A, original, MIT.

A marketing-planning tool that turns a campaign goal, target customer, and product information into an actionable campaign brief.

In plain words
What is it for?
It helps plan product launches, feature campaigns, audience campaigns, and 30-, 60-, or 90-day marketing efforts.
Why use it?
It gives a small team a focused plan when they do not have a dedicated marketing strategist. It organizes the message, channels, content, schedule, and measures of success.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit It helps plan product launches, feature campaigns, audience campaigns, and 30-, 60-, or 90-day marketing efforts.

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Install with agentmods
npx agentmods add skills/gooseworks-ai/goose-skills/campaign-brief-generator
About the project

Goose Skills is a library of workflows and data APIs that lets coding agents handle growth and go-to-market work such as advertising, social media, content, SEO, lead generation, and customer research. It is intended for teams using Claude Code, Cursor, Codex, and similar agents. The catalogue entries are its reusable skills.

gooseworks-ai/goose-skills · 1,202 stars · on GitHub · gooseworks.ai

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator
Clone the repo
git clone --depth 1 https://github.com/gooseworks-ai/goose-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for campaign-brief-generator

README.md
[![agentmods](https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/campaign-brief-generator/github.svg)](https://agentmods.dev/skills/gooseworks-ai/goose-skills/campaign-brief-generator)
Your own site
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/campaign-brief-generator"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/campaign-brief-generator/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for campaign-brief-generator

Your own site · 80×15
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/campaign-brief-generator"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/campaign-brief-generator.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 71 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,905 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00071 $0.01905
Opus 5 $0.00036 $0.00953
Sonnet 5 $0.00014 $0.00381
Haiku 4.5 $0.00007 $0.00191

Measured 9d ago against content hash 85adeac698f2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

campaign-brief-generator scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content/composites/campaign-brief-generator/SKILL.md · 219 lines

How it starts

The opening of the file, as written. The whole thing — 219 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Campaign Brief Generator

Pure reasoning skill. Takes a campaign goal, ICP, and product context — and produces a complete, actionable campaign brief a small team can actually execute.

Built for: Founders doing their own marketing. First marketing hires. GTM teams without a dedicated strategist. The output should be opinionated and specific, not a generic template.

When to Use

  • "Help me plan a campaign for [launch / feature / segment]"
  • "We're targeting [ICP], what channels and content should we run?"
  • "I need a 30-day campaign plan"
  • "We're launching [product/feature] — help me plan the GTM"
  • "Write me a campaign brief for [goal]"

Phase 0: Intake

Ask all questions in one go, grouped cleanly. This is a fast skill — don't make it feel like a form.

Campaign Context

  1. Goal — What does success look like in 30/60/90 days? (e.g., "50 signups from developer audience", "10 demos booked with Series B startups", "3 media mentions")
  2. Trigger — What's prompting this campaign? (product launch, new feature, new segment, funding, competitive threat, slow quarter)
  3. Timeline — How long should the campaign run? When should it start?

Audience

  1. ICP — Who exactly are you targeting? (Title, company type, stage, geography)
  2. Where do they hang out? — Channels they actively use (LinkedIn, Slack communities, specific newsletters, Twitter/X, etc.)
  3. What's their current pain? — The specific problem your product solves for them right now

Product & Positioning

  1. What are you promoting? — Specific product, feature, or offer (free trial, case study, webinar, etc.)
  2. Core value prop — In one sentence: what do you do and why does it matter?
  3. Social proof available — Customer logos, case study metrics, review quotes, press mentions
  4. What are you NOT — Key competitor or alternative you want to differentiate from

Constraints

  1. Team size — Who's executing this? (founder only, 1 marketer, SDR+marketing, etc.)
  2. Budget — Rough range for paid/sponsored channels (or "zero — organic only")
  3. Existing assets — What do you already have? (blog posts, case studies, demo video, email list)

Read the full file on GitHub · 219 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 219 lines · 71 tokens per session scan A 85adeac698f2

Subscribe to this mod's changes

campaign-brief-generator is a skill published in the GitHub repository gooseworks-ai/goose-skills (1,202 stars, last pushed 11d ago), licensed MIT. It adds 71 tokens to every session and 1,905 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.