competitor-ad-intelligence

competitor-ad-intelligence is a skill for Claude Code, Codex from gooseworks-ai/goose-skills. It costs 81 tokens per session (3,639 once invoked), scanned A, original, MIT.

A research and analysis workflow for studying the advertisements competitors publish on Meta, TikTok, Google, and LinkedIn. It examines the ads and the landing pages they send people to.

In plain words
What is it for?
Use it to collect competitor ads, compare hooks and calls to action, identify common formats, examine landing-page funnels, find possible weaknesses, and suggest advertising tests for your own business.
Why use it?
It helps replace guesswork about competitors' advertising with observable examples of their messages, formats, offers, and sales paths. It does not claim to know their spending or results when those are not publicly available.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to collect competitor ads, compare hooks and calls to action, identify common formats, examine landing-page funnels, find possible weaknesses, and suggest advertising tests for your own business.

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Install with agentmods
npx agentmods add skills/gooseworks-ai/goose-skills/competitor-ad-intelligence
About the project

Goose Skills is a library of workflows and data APIs that lets coding agents handle growth and go-to-market work such as advertising, social media, content, SEO, lead generation, and customer research. It is intended for teams using Claude Code, Cursor, Codex, and similar agents. The catalogue entries are its reusable skills.

gooseworks-ai/goose-skills · 1,202 stars · on GitHub · gooseworks.ai

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add gooseworks-ai/goose-skills --skill competitor-ad-intelligence
Clone the repo
git clone --depth 1 https://github.com/gooseworks-ai/goose-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-ad-intelligence

README.md
[![agentmods](https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/competitor-ad-intelligence/github.svg)](https://agentmods.dev/skills/gooseworks-ai/goose-skills/competitor-ad-intelligence)
Your own site
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/competitor-ad-intelligence"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/competitor-ad-intelligence/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-ad-intelligence

Your own site · 80×15
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/competitor-ad-intelligence"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/competitor-ad-intelligence.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 81 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,639 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 1 finding. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00081 $0.03639
Opus 5 $0.00041 $0.01819
Sonnet 5 $0.00016 $0.00728
Haiku 4.5 $0.00008 $0.00364

Measured 12d ago against content hash 3820f6dd2347, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

competitor-ad-intelligence scanned grade A with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Makes network callslowCapability

Not a fault in itself. Listed so you know the mod talks to something, and to what.

Or use `curl` if `fetch_webpage` is unavailable.
skills/ads/composites/competitor-ad-intelligence/SKILL.md · 420 lines

How it starts

The opening of the file, as written. The whole thing — 420 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Ad Intelligence

Scrape competitor ads from Meta, TikTok, Google, and LinkedIn, analyze creative patterns, reverse-engineer landing page funnels, and produce a full strategic teardown — hooks, formats, positioning bets, vulnerabilities, and counter-plays.

Core principle: A competitor's ad portfolio is evidence about its growth strategy, not access to its results. Long-running ads suggest sustained use. New ads suggest active testing. Landing pages reveal positioning bets. Use these signals to form differentiated tests without claiming conversion, spend, or causality the libraries do not expose.

When to Use

  • "What ads are my competitors running?"
  • "Tear down [competitor]'s ad strategy"
  • "Find new creative angles for our paid campaigns"
  • "Reverse-engineer [competitor]'s paid funnel"
  • "What hooks are working in [our space]?"
  • "Audit the ad landscape before we launch"
  • "Find weaknesses in [competitor]'s ad strategy"
  • "What format — video, image, carousel — is dominant in our category?"

Phase 0: Intake

Gather from the user:

  1. Competitor names + domains (e.g., apollo.io, clay.run)
  2. Your product/domain — for comparison framing
  3. Channels: Meta, TikTok, Google, LinkedIn, or all relevant libraries? (default: all channels relevant to the brand and market)
  4. Depth level:
    • Standard: Ad scrape + creative analysis + landing page analysis
    • Deep: Standard + historical comparison + funnel reconstruction + counter-plays
  5. Product category — helps frame analysis
  6. Known competitor landing pages? — any URLs already spotted in their ads

Phase 1: Scrape Meta Ads

For each competitor domain, scrape ads from Meta Ad Library.

Use scrapecreators-api as the primary collection path. Resolve the advertiser first, then fetch its ads and individual ad details:

- provider: scrapecreators
  method: GET
  path: /v1/facebook/adLibrary/search/companies
  query:
    query: "[competitor_name]"
- provider: scrapecreators
  method: GET
  path: /v1/facebook/adLibrary/company/ads
  query:
    companyName: "[competitor_name]"
- provider: scrapecreators
  method: GET
  path: /v1/facebook/adLibrary/ad
  query:
    id: "[ad_id]"

Read the full file on GitHub · 420 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 420 lines · 81 tokens per session scan A 3820f6dd2347

Subscribe to this mod's changes

competitor-ad-intelligence is a skill published in the GitHub repository gooseworks-ai/goose-skills (1,202 stars, last pushed 11d ago), licensed MIT. It adds 81 tokens to every session and 3,639 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 1 finding (makes network calls). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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