competitor-content-tracker

Competitor Content Tracker

Monitor competitor content activity across three channels — blog, LinkedIn, Twitter/X — and produce a consolidated digest highlighting what's new, what's getting traction, and where you have a content gap.

When to Use

• "Track what [competitor] is publishing"
• "Show me what my competitors posted this week"
• "What topics are competitors winning on?"
• "I want a weekly competitor content digest"

Phase 0: Intake

Competitors to Track

1. List of competitor company names + blog URLs (e.g., https://clay.com/blog)
2. LinkedIn profile URLs of competitor founders/CMOs to track (optional but high-value)
3. Twitter/X handles of the competitors or their founders (optional)

Scope

1. How far back? (default: 7 days for weekly digest, 30 days for first run)
2. Any topics/keywords you care most about? (used to surface relevant posts first)

Output

1. Format preference: full digest (everything) or highlights only (top 3-5 per competitor)?

Save config to clients/<client-name>/configs/competitor-content-tracker.json.

{
  "competitors": [
    {
      "name": "Clay",
      "blog_url": "https://clay.com/blog",
      "linkedin_profiles": ["https://www.linkedin.com/in/kareem-amin/"],
      "twitter_handles": ["@clay_hq", "@kareemamin"]
    }
  ],
  "days_back": 7,
  "keywords": ["GTM", "outbound", "AI agents", "growth"],
  "output_mode": "highlights"
}

Phase 1: Scrape Blog Content

Run blog-feed-monitor for each competitor blog URL:

python3 skills/capabilities/blog-feed-monitor/scripts/scrape_blogs.py \
  --urls "<competitor_blog_url>" \
  --days <days_back> \
  --keywords "<keywords>" \
  --output summary

Collect: post title, publish date, URL, excerpt.

Phase 2: Scrape LinkedIn Posts

Run linkedin-profile-post-scraper for each tracked founder/executive LinkedIn URL:

python3 skills/capabilities/linkedin-profile-post-scraper/scripts/scrape_linkedin_posts.py \
  --profiles "<linkedin_url_1>,<linkedin_url_2>" \
  --days <days_back> \
  --max-posts 20 \
  --output summary