customer-win-back-sequencer

customer-win-back-sequencer is a skill for Claude Code, Codex from gooseworks-ai/goose-skills. It costs 66 tokens per session (2,801 once invoked), scanned A, original, MIT.

A workflow for reconnecting with former customers who stopped paying. It looks for changes such as new funding, team growth, competitor problems, or product updates, then prepares a tailored email sequence.

In plain words
What is it for?
Use it to review churned accounts, judge which are worth pursuing, find re-engagement angles, and draft win-back emails.
Why use it?
It replaces generic follow-up with a reason and timing for contacting each former customer again.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to review churned accounts, judge which are worth pursuing, find re-engagement angles, and draft win-back emails.

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Install with agentmods
npx agentmods add skills/gooseworks-ai/goose-skills/customer-win-back-sequencer
About the project

Goose Skills is a library of workflows and data APIs that lets coding agents handle growth and go-to-market work such as advertising, social media, content, SEO, lead generation, and customer research. It is intended for teams using Claude Code, Cursor, Codex, and similar agents. The catalogue entries are its reusable skills.

gooseworks-ai/goose-skills · 1,202 stars · on GitHub · gooseworks.ai

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add gooseworks-ai/goose-skills --skill customer-win-back-sequencer
Clone the repo
git clone --depth 1 https://github.com/gooseworks-ai/goose-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-win-back-sequencer

README.md
[![agentmods](https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/customer-win-back-sequencer/github.svg)](https://agentmods.dev/skills/gooseworks-ai/goose-skills/customer-win-back-sequencer)
Your own site
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/customer-win-back-sequencer"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/customer-win-back-sequencer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-win-back-sequencer

Your own site · 80×15
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/customer-win-back-sequencer"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/customer-win-back-sequencer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,801 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00066 $0.02801
Opus 5 $0.00033 $0.01401
Sonnet 5 $0.00013 $0.00560
Haiku 4.5 $0.00007 $0.00280

Measured 9d ago against content hash 503235e532e9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

customer-win-back-sequencer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/outreach/composites/customer-win-back-sequencer/SKILL.md · 354 lines

How it starts

The opening of the file, as written. The whole thing — 354 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Win-Back Sequencer

Not every churned customer is gone forever. This skill identifies which ones to pursue, finds the right re-engagement angle, and generates a personalized win-back sequence. Timing and relevance are everything — no generic "we miss you" emails.

Built for: Startups that have churned customers sitting in a spreadsheet with no plan to re-engage them. The best win-back campaigns are triggered by change — this skill monitors for those changes and strikes when the timing is right.

When to Use

  • "Which churned customers should we try to win back?"
  • "Build a win-back campaign for [customer]"
  • "Research our churned accounts for re-engagement opportunities"
  • "Generate win-back emails for customers who left because of [reason]"
  • "Run the win-back scan on our churn list"

Phase 0: Intake

Churned Account Data

  1. Churn list — CSV/sheet with: company name, domain, contact email, contact LinkedIn URL (if available), churn date, MRR at churn, churn reason (if known)
  2. Time since churn filter — Min/max months since churn to consider (default: 3-18 months. Too recent = too soon. Too old = too stale.)
  3. Minimum value — Only pursue accounts above $X MRR? (Focus effort on worthwhile wins)

Product Context

  1. Major product updates since churn — What's new? (Features, pricing changes, integrations, performance improvements)
  2. Churn reasons addressed — Which past churn reasons have you actually fixed?
  3. Current offer — Any win-back incentive? (Discount, extended trial, concierge onboarding, free migration)

Sequence Preferences

  1. Sender — Who should the emails come from? (Founder, CSM, account exec)
  2. Channel — Email only, or email + LinkedIn?
  3. Sequence length — How many touches? (Default: 3-4 over 3-4 weeks)

Phase 1: Churned Account Research

For each account in the churn list, research what's changed:

1A: Company Changes

Search: "[company name]" funding OR raised OR "series" OR acquisition 2025 2026
Search: "[company name]" hiring OR "we're hiring" OR "growing team"
Search: "[company name]" launch OR "new product" OR expansion OR pivot

Read the full file on GitHub · 354 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 354 lines · 66 tokens per session scan A 503235e532e9

Subscribe to this mod's changes

customer-win-back-sequencer is a skill published in the GitHub repository gooseworks-ai/goose-skills (1,202 stars, last pushed 11d ago), licensed MIT. It adds 66 tokens to every session and 2,801 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.