feature-launch-playbook

feature-launch-playbook is a skill for Claude Code, Codex from gooseworks-ai/goose-skills. It costs 80 tokens per session (1,927 once invoked), scanned A, original, MIT.

A launch-content tool that turns a feature description or product update into a set of announcement and sales materials.

In plain words
What is it for?
It helps create changelog entries, emails, LinkedIn posts, X threads, in-app banner text, and internal sales one-pagers.
Why use it?
It removes the need to write separate versions of the same announcement for every audience and channel. It helps move from a shipped feature to ready-to-use launch copy.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps create changelog entries, emails, LinkedIn posts, X threads, in-app banner text, and internal sales one-pagers.

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Install with agentmods
npx agentmods add skills/gooseworks-ai/goose-skills/feature-launch-playbook
About the project

Goose Skills is a library of workflows and data APIs that lets coding agents handle growth and go-to-market work such as advertising, social media, content, SEO, lead generation, and customer research. It is intended for teams using Claude Code, Cursor, Codex, and similar agents. The catalogue entries are its reusable skills.

gooseworks-ai/goose-skills · 1,202 stars · on GitHub · gooseworks.ai

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add gooseworks-ai/goose-skills --skill feature-launch-playbook
Clone the repo
git clone --depth 1 https://github.com/gooseworks-ai/goose-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for feature-launch-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/feature-launch-playbook/github.svg)](https://agentmods.dev/skills/gooseworks-ai/goose-skills/feature-launch-playbook)
Your own site
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/feature-launch-playbook"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/feature-launch-playbook/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for feature-launch-playbook

Your own site · 80×15
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/feature-launch-playbook"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/feature-launch-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 80 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,927 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00080 $0.01927
Opus 5 $0.00040 $0.00963
Sonnet 5 $0.00016 $0.00385
Haiku 4.5 $0.00008 $0.00193

Measured 9d ago against content hash 10d5ecb81963, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

feature-launch-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content/composites/feature-launch-playbook/SKILL.md · 286 lines

How it starts

The opening of the file, as written. The whole thing — 286 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Feature Launch Playbook

Turn a feature spec or product update into a complete launch kit — every asset you need to announce, from changelog to cold email insert. One input, all outputs.

Built for: PMMs or founders who ship features faster than they can write about them. The goal is to go from "feature merged" to "launch assets ready" in one session.

When to Use

  • "We just shipped [feature] — help me launch it"
  • "Write launch copy for [feature/update]"
  • "I need a changelog entry, email, and LinkedIn post for [feature]"
  • "Generate the full launch kit for [product update]"
  • "Turn this feature spec into marketing assets"

Phase 0: Intake

Feature Context

  1. Feature name — What are you launching?
  2. One-paragraph description — What does it do? (Can be a Notion doc, PRD excerpt, or plain text)
  3. Who benefits most? — Which ICP segment cares about this? (e.g., "growth teams running outbound")
  4. Problem it solves — What was painful before this existed?
  5. Key capability — The single most impressive thing it does (for the headline)

Launch Context

  1. Launch tier — How big is this?
    • Tier 1 (Major): New product line, major feature, pricing change → Full launch kit
    • Tier 2 (Medium): Significant feature, new integration → Email + social + changelog
    • Tier 3 (Minor): Small improvement, bug fix → Changelog + social mention
  2. Launch date — When does this go live?
  3. CTA — What should the reader do? (Try it, book a demo, read docs, upgrade)
  4. Visual assets available? — Screenshots, GIFs, demo video URL?

Tone & Voice

  1. Brand voice — Technical/developer, conversational/founder-led, enterprise/professional?
  2. Any messaging to avoid? — Competitor names, specific claims, regulated language?

Phase 1: Core Messaging (Foundation)

Before generating assets, define the messaging foundation:

Feature Positioning Block

HEADLINE: [Outcome-driven, not feature-driven]
  Bad: "Introducing Advanced Filtering"
  Good: "Find your best leads in seconds, not hours"

SUBHEAD: [What it is + who it's for]
  "[Feature name] lets [audience] do [capability] so they can [outcome]."

PROOF POINT: [Metric or before/after comparison]
  "In beta, [customer] saw [X% improvement / saved X hours]."

CTA: [Single clear action]
  "[Try it now / See it in action / Book a demo]"

Read the full file on GitHub · 286 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 286 lines · 80 tokens per session scan A 10d5ecb81963

Subscribe to this mod's changes

feature-launch-playbook is a skill published in the GitHub repository gooseworks-ai/goose-skills (1,202 stars, last pushed 11d ago), licensed MIT. It adds 80 tokens to every session and 1,927 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.