inbound-lead-enrichment

Inbound Lead Enrichment

Takes inbound leads with incomplete data and fills in the gaps. Researches the company, identifies the person's role, finds other stakeholders at the company, and checks for existing relationships in CRM. Turns a bare email address into a full lead profile.

When to Auto-Load

Load this composite when:

• User says "enrich these leads", "fill in the missing data", "research these inbound leads"
• inbound-lead-qualification flags leads as insufficient_data
• inbound-lead-triage detects leads with missing company/title fields
• User has a list of emails or partial lead data and needs complete profiles

Architecture

[Raw Leads] → Step 1: Assess Gaps → Step 2: Company Research → Step 3: Person Research → Step 4: Stakeholder Discovery → Step 5: Relationship Check → Step 6: Compile & Output
                   ↓                      ↓                         ↓                          ↓                             ↓                          ↓
            Gap inventory        Company profiles         Person profiles            Buying committee          CRM/pipeline matches       Enriched lead records

---

Step 0: Configuration (Once Per Client)

On first run, establish enrichment tool preferences.

{
  "enrichment_tools": {
    "company_research": {
      "primary": "SixtyFour | Orthogonal | web-search",
      "secondary": "web-search"
    },
    "person_research": {
      "primary": "SixtyFour | Orthogonal | web-search",
      "secondary": "web-search"
    },
    "stakeholder_finding": {
      "primary": "SixtyFour | Orthogonal | web-search",
      "secondary": "web-search"
    }
  },
  "crm_source": {
    "tool": "HubSpot | Salesforce | CSV | none",
    "access_method": ""
  },
  "buyer_personas": [],
  "enrichment_depth": {
    "tier_1_leads": "deep",
    "tier_2_leads": "deep",
    "tier_3_leads": "standard",
    "tier_4_leads": "minimal",
    "untiered_leads": "standard"
  }
}

On subsequent runs: Load config silently.