launch-positioning-builder

launch-positioning-builder is a skill for Claude Code, Codex from gooseworks-ai/goose-skills. It costs 80 tokens per session (1,954 once invoked), scanned A, original, MIT.

A research-based guide for deciding how a product should be described and differentiated from competitors. It defines the product category, key differences, value propositions, proof points, and the order in which messages should appear.

In plain words
What is it for?
Use it before a product launch or positioning rewrite to prepare website copy, sales-deck messaging, investor materials, and answers to competitor comparisons.
Why use it?
It helps founders and product marketers turn a vague or generic pitch into a clear position in the market. Competitor research and customer evidence make the resulting message easier to defend.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it before a product launch or positioning rewrite to prepare website copy, sales-deck messaging, investor materials, and answers to competitor comparisons.

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Install with agentmods
npx agentmods add skills/gooseworks-ai/goose-skills/launch-positioning-builder
About the project

Goose Skills is a library of workflows and data APIs that lets coding agents handle growth and go-to-market work such as advertising, social media, content, SEO, lead generation, and customer research. It is intended for teams using Claude Code, Cursor, Codex, and similar agents. The catalogue entries are its reusable skills.

gooseworks-ai/goose-skills · 1,202 stars · on GitHub · gooseworks.ai

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add gooseworks-ai/goose-skills --skill launch-positioning-builder
Clone the repo
git clone --depth 1 https://github.com/gooseworks-ai/goose-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for launch-positioning-builder

README.md
[![agentmods](https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/launch-positioning-builder/github.svg)](https://agentmods.dev/skills/gooseworks-ai/goose-skills/launch-positioning-builder)
Your own site
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/launch-positioning-builder"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/launch-positioning-builder/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for launch-positioning-builder

Your own site · 80×15
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/launch-positioning-builder"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/launch-positioning-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 80 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,954 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00080 $0.01954
Opus 5 $0.00040 $0.00977
Sonnet 5 $0.00016 $0.00391
Haiku 4.5 $0.00008 $0.00195

Measured 9d ago against content hash fe3389a88df5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

launch-positioning-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand/composites/launch-positioning-builder/SKILL.md · 262 lines

How it starts

The opening of the file, as written. The whole thing — 262 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch Positioning Builder

Research the competitive landscape and produce a complete positioning document — category definition, differentiation claims, value props, proof points, and messaging hierarchy. Output is directly usable in website copy, sales decks, and investor materials.

Built for: First PMM hire at a seed/Series A startup, or a founder wearing the product marketing hat. The output should be opinionated, not a generic template.

When to Use

  • "Help me position [product] against [competitors]"
  • "We need a positioning doc before our launch"
  • "How should we differentiate from [competitor]?"
  • "Rewrite our positioning — it's too generic"
  • "What category should we create or own?"

Phase 0: Intake

  1. Product name + URL — What are you positioning?
  2. One-sentence pitch — How do you describe what you do today?
  3. Top 2-3 competitors — Names + URLs. Who does your buyer compare you to?
  4. ICP — Title, company type, stage (e.g., "Head of Growth at Series A B2B SaaS")
  5. Key differentiators — What do you believe makes you different? (even if not yet articulated)
  6. Existing proof points — Customer wins, metrics, logos, quotes (anything you have)
  7. Positioning trigger — Why now? (new launch, competitive pressure, rebrand, entering new segment)

Phase 1: Competitive Landscape Research

1A: Competitor Website Analysis

For each competitor, research and extract:

Search: "[competitor name]" site:[competitor-url]
Search: "[competitor name]" positioning OR "we help" OR "the only"
Fetch: competitor homepage, pricing page, about page

Extract from each competitor:

  • Tagline / hero copy — their primary claim
  • Category language — what category do they put themselves in?
  • Key differentiators — what do they emphasize?
  • Proof points — customer logos, metrics, case studies
  • Pricing model — free trial, freemium, enterprise, usage-based
  • Target audience language — who do they say they serve?

Read the full file on GitHub · 262 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 262 lines · 80 tokens per session scan A fe3389a88df5

Subscribe to this mod's changes

launch-positioning-builder is a skill published in the GitHub repository gooseworks-ai/goose-skills (1,202 stars, last pushed 11d ago), licensed MIT. It adds 80 tokens to every session and 1,954 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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